Clean Beauty, Indian Roots – The Story of Organeey
The global beauty industry is buzzing with the term “clean beauty.” But in India, one brand is redefining what clean beauty truly means — Organeey. Founded by Seema Bharat Kirtane, Organeey blends India’s rich herbal traditions with modern cosmetic standards to create products that women can trust. At its heart, the brand is more than skincare — it is a mission to bring authenticity, accessibility, and empowerment into women’s daily routines.
Seema’s journey began in the pharmaceutical sector. With a Master’s degree in Pharmacy (Quality Assurance), she worked for over six years with companies such as Macleods Pharmaceuticals, Piramal Pharma, Milan Laboratories, and Meghmani LLP. This gave her in-depth knowledge of safety, quality, and compliance — the invisible backbone of every trusted product. Yet, despite her successful career, she longed for a path that felt more personal and impactful.
Her defining moment came in May 2025, when she struggled with childcare responsibilities during a critical time. That experience highlighted the relentless pressure on women to manage everything — careers, children, homes — often at the cost of their own wellness. “It made me ask myself, how can I use my knowledge to create something that actually improves women’s lives?” she recalls.
Skincare emerged as the answer. In her conversations with other women, Seema repeatedly heard complaints about the lack of safe, affordable skincare. Dermatological solutions were prohibitively expensive, while cosmetics often came with ingredients that inspired more fear than trust. With her pharma background and personal empathy, Seema realized she could bridge this gap.
And so, Organeey was created — a brand that defines clean beauty not through slogans but through authenticity. Its core values — Purity, Quality, and Empowerment — reflect its mission. Purity lies in natural, herbal ingredients sourced with care. Quality comes from testing and compliance with herbal cosmetic standards. Empowerment lies in making skincare affordable and accessible, so women no longer feel that self-care is out of their reach.
“Clean beauty isn’t about trends,” Seema emphasizes. “It’s about honesty. It’s about creating products that women can genuinely trust.”
What distinguishes Organeey from others is its Indian identity. At a time when many international brands dominate the market, Organeey focuses on formulations that respond to Indian skin needs and cultural contexts. Rooted in Ayurveda and herbal wisdom, the products resonate with women who want skincare that feels both safe and familiar.
The response has been promising. Organeey has already found a loyal customer base among women who appreciate its toxin-free, cruelty-free, and affordable approach. Many users report not only improvements in their skin but also a renewed sense of confidence. For Seema, these stories are more meaningful than sales figures. “When women tell me they feel better about themselves, I know I am doing the right thing,” she says.
Looking ahead, Seema hopes to expand Organeey’s offerings and strengthen its role in the clean beauty movement in India. Plans include sustainable packaging, greater accessibility through online and offline channels, and partnerships with wellness experts to deepen its holistic appeal.
Ultimately, Organeey is not just about creating skincare products. It is about shaping a new standard of beauty in India — one that values authenticity over appearance, wellness over vanity, and accessibility over exclusivity.
Seema Bharat Kirtane’s journey proves that clean beauty, when rooted in Indian traditions and values, can be both powerful and purposeful. Organeey is her gift to women — a brand that not only cares for their skin but also respects their journeys.
Website : https://organeey.com/
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