Shivjeet Ghatge: The Visionary Behind StepSetGo, India’s Fitness-Reward Revolution
Some people change the way we think about health and fitness. Shivjeet Ghatge, the co-founder and CEO of StepSetGo, is one of them. His idea was simple — what if you could earn real rewards just by walking?
This thought led to the birth of StepSetGo, an app that motivates people to stay active by turning every step into something valuable. Today, millions of users across India walk more, feel healthier, and stay motivated — all thanks to his vision of making fitness fun and rewarding.
Quick Facts About StepSetGo
| Aspect | Details |
|---|---|
| Founded | 2019 |
| Founder & CEO | Shivjeet Ghatge |
| Core Idea | Reward users for walking and staying fit |
| Headquarters | Mumbai, India |
| Unique Feature | Earn “SSG Coins” that can be redeemed in the app |
| Marketplace Name | StepSetGo Bazaar |
| App Category | Health & Fitness |
| User Base | Millions across India |
Early Life and Education
Shivjeet’s story began long before StepSetGo. He studied International Business at Grenoble École de Management in France, one of Europe’s top business schools. This experience gave him a global view of how people connect with products and brands.
Before becoming an entrepreneur, Shivjeet worked in advertising and design agencies in both India and Europe. These roles helped him understand how people think, what motivates them, and how good design can make ideas more powerful. That creative background would later play a big role in building StepSetGo’s identity and user experience.
How the Idea for StepSetGo Began
Like many successful ideas, StepSetGo started with a simple observation. Shivjeet noticed that even though many people wanted to stay fit, very few could stick to a regular routine. The biggest problem wasn’t laziness — it was a lack of motivation.
He asked himself, “What if people got something in return for staying active?”
That’s when the idea clicked. He, along with his co-founders Misaal Turakhia and Abhay Pai, started working on an app that would reward users for walking.
In 2019, StepSetGo was officially launched. The app allowed users to earn SSG Coins for every step they took. For example, 1,000 steps = 1 SSG Coin. These coins could then be used in the app’s Bazaar, where users could redeem them for real products, discounts, or offers.
This simple idea connected with millions of people. It turned daily walks into a small celebration of progress — and that’s what made StepSetGo stand out.
Building StepSetGo — From Idea to Reality
Turning an idea into a working product is never easy. The StepSetGo team faced many challenges in the early days.
One major challenge was to keep the system fair and sustainable. If users were earning rewards, someone had to support those rewards. The solution came from brand partnerships. StepSetGo collaborated with companies that wanted to promote their products through the app. In return, these brands provided offers, coupons, and merchandise for users to redeem with their coins.
This way, everyone benefited — users got rewards, brands got visibility, and StepSetGo created a win-win model that could scale.
Another big challenge was preventing fake step counts. To maintain trust, the team introduced advanced tracking and detection systems to ensure that every step counted was genuine.
Leadership and Vision
Shivjeet’s leadership style reflects his creative roots. He is known for being calm, focused, and open-minded. Instead of giving orders, he inspires his team to think freely and take ownership of their ideas.
His experience in advertising also shows in the way StepSetGo communicates. Every message and campaign feels friendly, clear, and full of energy. He believes in keeping things simple but meaningful, which is exactly what the app stands for.
Shivjeet often says that consistency matters more than intensity — in both fitness and business. This belief has shaped the company’s culture and its connection with users.
Funding and Growth
StepSetGo’s unique approach to fitness soon attracted attention from users and investors alike.
In 2021, the company raised about ₹5 crore (roughly $660,000) in seed funding from well-known investors including Huddle, BeyondSeed, Dexter Angels, and Seeders LLP.
By then, the app had already gained strong traction.
- A Google Cloud case study mentioned that StepSetGo had crossed 7 million users.
- Other reports in 2020–2022 mentioned user counts ranging between 5.9 million to 9 million, showing steady growth year after year.
During the COVID-19 lockdowns, StepSetGo became even more popular as people searched for ways to stay active at home. It was more than just a fitness app — it was a movement that encouraged positivity, discipline, and joy.
The StepSetGo Model — How It Works
The app is built on a very simple model:
- Walk and earn: The app tracks your steps through your phone.
- Collect coins: You earn SSG Coins based on how much you walk.
- Redeem rewards: You can use your coins to get offers, discounts, and products from the app’s Bazaar.
It also partners with companies for corporate wellness programs, where businesses encourage their employees to stay active through StepSetGo. This has opened a new market for the app beyond individual users.
The Impact So Far
StepSetGo’s impact goes beyond fitness. It has built a community of active and motivated users who share their progress, challenge friends, and support one another.
For brands, the app offers a creative way to connect with customers. Instead of showing ads, brands can reward users for walking — creating goodwill and long-term engagement.
The app’s design and concept also show how technology can make people healthier without forcing them into strict routines or gyms. Just walk — and get rewarded.
Challenges Along the Way
Every startup faces roadblocks, and StepSetGo was no different. Some of the main challenges included:
- Keeping rewards affordable: Managing costs while giving real value to users.
- Retaining user interest: Many fitness apps lose users after the first few weeks, so StepSetGo focused on gamification, challenges, and community events to keep people engaged.
- Preventing fake activity: Ensuring accuracy and honesty in step tracking.
Through constant updates, transparency, and innovation, the team overcame these challenges and built one of India’s most trusted wellness platforms.
What Entrepreneurs Can Learn from Shivjeet Ghatge
Shivjeet’s story is full of lessons for anyone dreaming of building something meaningful:
- Start simple: Great ideas don’t have to be complicated.
- Stay consistent: Small steps every day create long-term results.
- Listen to users: Their feedback shapes better products.
- Build strong partnerships: Collaboration fuels sustainable growth.
- Balance purpose and profit: Success lasts when you help people and build a solid business at the same time.
Frequently Asked Questions (FAQ)
Q1: Who is Shivjeet Ghatge?
A: Shivjeet Ghatge is the co-founder and CEO of StepSetGo, India’s fitness-reward app that turns walking into real-world rewards.
Q2: When was StepSetGo launched?
A: The app was launched in 2019 with the goal of making fitness more rewarding and consistent.
Q3: How does StepSetGo work?
A: Users earn SSG Coins for every step they take. These coins can be used in the app’s marketplace for offers and products.
Q4: Who are the other co-founders?
A: The company was co-founded by Misaal Turakhia, Abhay Pai, and Shivjeet Ghatge. Former cricketer Zaheer Khan has also supported the brand as a partner and ambassador.
Q5: How much funding has StepSetGo raised?
A: In 2021, the company raised about ₹5 crore (≈$660,000) in seed funding from several investors.
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Conclusion
Shivjeet Ghatge’s journey proves that innovation doesn’t always need to be complex. Sometimes, all it takes is a simple idea executed with passion and purpose.
By combining fitness, fun, and technology, he and his team built something that truly improves people’s lives. StepSetGo shows that every small step — whether in walking or in building a dream — brings us closer to success.
Through his work, Shivjeet continues to inspire millions to move more, dream bigger, and believe that even ordinary steps can lead to extraordinary change.
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