Empowering Home Chefs Through Her Venture
Ms. Debjani Mookherjee – CEO, Accelerada Consultancy Marketing Pvt Ltd
This corporate lady is juggling responsibilities of a mother, wife and CEO, thereby creating an ecosystem to help all kitchen enthusiasts who can craft a magical meal.
This alumni of IIM Calcutta and MICA left her high salaried job to start her entrepreneurial journey, around a couple of years back and today she has been proudly conferred as the “Marketer of the year” by ET Now, and “Women Achiever” by Star TV, both for the year 2018. After spending almost 2 decades of heading sales and marketing across few corporates, Debjani Mookherjee, opened up her venture – Accelerada Consultancy, whose flagship firm is Nanighar.com.
Nani Ghar is an initiative to empower to the culinary artists in each home who creates magic in their kitchen. Staying true to the company’s motto ‘Ghar se dil tak’, Debjani is trying to solve the problem where people are missing out on the taste of some undiscovered home recipes. The sole objective of this venture is to provide the home-chefs a chance to stir up some lip smacking preparations that can be delivered to a host of foodies who await to taste a meal that’s cooked with love, care and passion.
As an ex-employee of a real estate firm, current CEO and mother of three daughters, Debjani is definitely enjoying every stage of her life with equal zeal and responsibilities. This corporate lady is a live example of today’s women who can balance everything in life yet sail through smoothly. She has the bug of making a sustainable difference with her ideas. She is instrumental in rising sustainable ecosystems, run successful ventures and generate employment for women not only by helping them to earn money but also to highlight their decision making power and their achievements even when they are staying back at home. She also runs a designer store known as ‘Upananda’ for last 5 Years.
Her Engineer mother has always been her inspiration. She believes that struggle is a continuous process and comes in various shapes and sizes and one has to deal with it in order to achieve success. Being a lady from a conservative family and working in real estate sector was a challenge for her. Now setting up the social entrepreneurship with her own savings and no backing from any one is another struggle by itself. However, her focus and perseverance had kept her going. Her determination to be an achiever kept her going in spite of all odds.
With an objective to empower both working and non-working men and women to be their own boss and pursue their creative culinary skills while making decent earning, Debjani’s startup ventured into the market and have been getting overwhelming response. She rightly summarizes her venture as “You may be a young mother with small kids or whose kid s are grown up and have ample time to utilize. You may be a Dad who used to love cooking but never could try because of 9 to 5 job. Whatever it may be, this platform is the opens the gate to nourish and earn through your culinary skill. This way you can have a food business from your home.”
With complete honesty, dedication and hard work; she could pave the path to success that encourages many ladies to take the adventurous route to entrepreneurship.
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