Harnessing the Power of Digital Marketing to Showcase Your Products and Business on Social Media
With the turbulent changing times, only having core specialization will not suffice. That is when both Sameer and Sweta having core expertise in Management in Finance and architecture respectively decided to add a techno-commercial flavour to the world of interior designing with the birth of Different Squares Ventures Pvt Ltd (www.differntsquares.in).
Both of them were able to leverage their strengths with the identification of strong drivers leading to organic growth over the years. As simple as it may sound, the beginning was a tough nut. Both high dreamers, on one fine day, decided to take the plunge to unleash their prowess by entering into the world of entrepreneurship.
With limited financial support and with limited clientele’ they had nothing but tonnes of courage behind them. With the intent of creating unique designs, the risk finally started paying off with clients recognizing their hard work and more importantly talent.
It is said that when the going gets tough, the tough get going and with years of non-stop perseverance, they are here today amongst one of the top mid-sized commercial interiors fit-out firms in Maharashtra, with an envious list of clients in their foray.
They feel the best is yet to come and with a mission to achieve the same, they both have started spreading their wings on a PAN India basis with the mission to contribute handsomely to society and make the world a beautiful place to work in.
They founded their interior design company in 2010 as they believe that Interior design has a significant impact on society, affecting the way people live, work, and interact with each other. It impacts as it:
- Enhances quality of life
- Influences behaviour and emotions
- Promotes sustainability
- Shapes culture and identity
- Boosts the economy
They specialize in commercial interior fit-outs services with complete design-built solutions at the PAN India level. They take pride in offering unparalleled design & built services which are proven to meet strict timelines and are budget-friendly.
Specialization in interior fit-outs requires a high level of expertise, creativity, and attention to detail, as well as the ability to work closely with clients to understand their unique needs and deliver customized solutions that meet their expectations.
The company offers comprehensive services in one umbrella where a huge responsibility of clients gets shared to offer for their respective plug and play services. With growing national presence, the team intends to take their journey on a multiverse level with an intent to compete with international players
As a commercial interior fit out firm, they draw inspiration from several professionals in the industry who have made significant contributions and set high standards for excellence. One person who the founders consider as an inspiration and idol in the field of interior design is David Rockwell, an American architect and designer who is known for his innovative and inspiring commercial interiors.
His designs are characterized by a strong sense of narrative and storytelling, and he creates immersive environments that engage and delight visitors.
Dream is the first step of success followed very conveniently with struggles. Entrepreneurship, after all, is not an easy path. It’s the less-traveled one, with more treacherous terrain. It comes with higher rates of failure, financial instability, unknowns, and stiff competition. And with so much at stake and almost all odds stacked against you, the founders have managed to sail through choppy waters. They didn’t just overcome the struggles but have built a promising business amid the challenges.
As a design-built commercial interior fit out firm, there were several essentials that they needed to start their business and pursue the profession. Some of the key essentials include:
- Expertise
- Capital
- Business Plan
- Marketing Strategy
- Quality Suppliers and labor contractors
- Insurance
The founders identified the opportunity in the market through a combination of research, analysis, and experience. They closely monitored the trends and changes in the commercial interior fit out industry, including emerging technologies, design trends, and changing client needs and preferences.
Sameer believes that what makes him unique is his ability to think outside the box, take risks, and stay focused on his goals. He has always been passionate about creating new businesses and finding innovative solutions to problems, and he is constantly seeking new opportunities to grow and expand his ventures.
One of his key strengths as an entrepreneur is his resilience and determination. Starting and growing a business can be incredibly challenging, and there have been many times when he faced obstacles and setbacks. However, he has always been able to bounce back and find creative solutions to overcome these challenges.
As a design-built interior firm, the founders strongly believe in the importance of sustainable and green architecture. They recognize that the construction industry has a significant impact on the environment and that it is their responsibility to take steps to reduce their carbon footprint and promote sustainability. Thus, their firm prioritizes sustainable and green design in all of its projects.
Talking about client psychology, Sameer thinks that understanding client psychology and requirements is extremely important in interior fit outs, in addition to having knowledge and skills in the field. Architecture is a highly collaborative profession that involves working closely with clients to understand their needs, desires, and preferences. As an architect, it is important to understand the psychology of your clients, including their values, culture, and lifestyle.
The following have been a few of Sameer’s learnings:
- Learn from failure
- Focus on customers
- Stay updated
- Time management
- Collaboration
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