Disney+ Hotstar Beats JioCinema In Its Own Game As 3.5 Cr Viewers Tune In To Watch India-Pak Match
Disney+ Hotstar Beats JioCinema In Its Own Game As 3.5 Cr Viewers Tune In To Watch India-Pak Match
Disney+ Hotstar has set a new world record for concurrent viewership of a cricket match, with 3.5 crore viewers tuning in to watch the India-Pakistan match at the ICC Cricket World Cup 2023 on October 14. This beats the previous record of 3.2 crore concurrent viewers, which was set by JioCinema during the IPL 2023 finale in May 2023.
The India-Pakistan match is always one of the most anticipated cricket matches in the world, and it is no surprise that it attracted such a large audience. The match was also closely contested, with India winning by just 5 wickets.
The fact that Disney+ Hotstar was able to beat JioCinema in its own game is a significant achievement. JioCinema is the official digital streaming partner of the BCCI, and it has been investing heavily in cricket streaming in recent years. However, Disney+ Hotstar has been able to build a loyal following of cricket fans with its strong brand and its wide range of content offerings.
The high viewership for the India-Pakistan match is also a testament to the growing popularity of digital streaming in India. More and more Indians are now watching cricket and other sports on their smartphones and other connected devices. This trend is likely to continue in the coming years, as internet penetration and mobile data speeds improve.
Implications for the Future of Sports Streaming in India
The high viewership for the India-Pakistan match has several implications for the future of sports streaming in India:
- Increased competition among streaming platforms: The high viewership for the India-Pakistan match is likely to attract more streaming platforms to the Indian market. This will lead to increased competition among streaming platforms, which will benefit consumers in the long run.
- Higher investment in sports content: The high viewership for the India-Pakistan match is also likely to lead to higher investment in sports content by streaming platforms. This will give sports fans a wider range of high-quality content to choose from.
- Improved streaming experience: The high viewership for the India-Pakistan match is also likely to lead to improvements in the streaming experience. Streaming platforms are likely to invest in new technologies and infrastructure to improve the quality and reliability of their streams.
Overall, the high viewership for the India-Pakistan match is a good sign for the future of sports streaming in India. It is likely to lead to increased competition, higher investment in sports content, and an improved streaming experience for consumers.
What Does This Mean for Businesses?
The high viewership for the India-Pakistan match is a good opportunity for businesses to reach a large and engaged audience. Businesses can sponsor sports events and broadcasts, or they can create their own branded content related to sports. Businesses can also use social media to engage with sports fans and promote their products and services.
Here are some specific examples of how businesses can capitalize on the popularity of sports streaming in India:
- E-commerce companies: E-commerce companies can sponsor sports events and broadcasts, or they can create their own branded content related to sports. For example, an e-commerce company could sponsor a cricket match and offer discounts to viewers who purchase products from its website during the match.
- Consumer goods companies: Consumer goods companies can also sponsor sports events and broadcasts, or they can create their own branded content related to sports. For example, a consumer goods company could sponsor a cricket match and promote its products during the match.
- Media and entertainment companies: Media and entertainment companies can use sports streaming to reach a large and engaged audience. For example, a media and entertainment company could partner with a streaming platform to produce and distribute original sports content.
Overall, the high viewership for the India-Pakistan match is a good opportunity for businesses to reach a large and engaged audience. Businesses should consider sponsoring sports events and broadcasts, creating branded content related to sports, or using social media to engage with sports fans.
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