Client-Centric Excellence: Poonam Patel’s Approach to Understanding and Fulfilling Client Needs

December 13, 2023
Brandz Editor Team
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Poonam Patel, the driving force behind her eponymous firm, embarked on her journey as an interior and landscape designer in 2007. Shaped by inspiration from her father, a leading CA in Nashik, her fascination with interior design bloomed during her teenage years. Unfazed by societal norms, she ventured into interior design, becoming the first woman in her community to pass with distinction and a Gold medal in Maharashtra.

Over the last 15 years, Poonam’s venture has evolved significantly, providing interior and landscape design services, partnering in Studio Neelkamal dealing in imported Italian and Indian natural stone, and founding Studio Ambience focusing on soft furnishings. Her expertise extends to teaching design at K.K. Wagh Engineering College in Nasik.

Poonam’s work not only transforms spaces but also contributes to society, evident in every completed project ranging from residential to commercial and industrial spaces. Her commitment to quality and professionalism is further demonstrated through Studio Neelkamal, dealing in imported and Indian natural stones.

Specializing in unique interior and landscape designs, Poonam’s work creatively addresses the diverse needs of clients. With a Gold medal in interior designing, she brings a distinct touch to each project. The unique selling proposition lies in her commitment to exceeding client expectations and delivering stress-free project experiences, defining her firm’s reputation for dependability and excellence.

Looking ahead, Poonam envisions continued growth, maintaining high standards in the competitive design landscape.

Drawing inspiration from her father, a CA with a leading corporate house in Nashik, Poonam’s work ethic, time management, and social involvement have been pivotal in shaping her professional aspirations.

As a female entrepreneur, Poonam faced challenges in establishing her office, including breaks for marriage and pregnancy. Overcoming societal stereotypes and navigating personal responsibilities, she learned the value of persistence, hard work, and the ability to rebound from breaks.

Poonam emphasizes the importance of a positive attitude, hope, hard work, self-belief, continuous learning, and staying updated with market trends.

Seizing every opportunity, responding positively to inquiries, and capitalizing on word-of-mouth publicity from satisfied clients and vendors, Poonam demonstrates a keen entrepreneurial acumen.

Poonam’s belief in the power of positive vibrations, success as a habit, and the incorporation of design values into relationships sets her apart as an entrepreneur.

Among numerous projects, Hotel Binori holds a special place in Poonam’s heart, marking a significant milestone in her career. Designing her family’s corporate house in Nashik also holds sentimental value.

Embracing the shift towards sustainable and green architecture, Poonam incorporates eco-friendly practices and greenery in her designs.

Recognizing the importance of understanding client psychology and requirements, Poonam delves deep into project studies, personally involving herself to ensure client satisfaction.

Poonam’s primary lesson is to work for satisfaction rather than solely for monetary gain.

For budding architects and designers, Poonam emphasizes acknowledging one’s values, making decisions that honor them, and approaching practice with a focus on satisfaction rather than financial gains.

Project Profile: Corporate Office of Chartered Accountants Firm

Nature of Project:
Corporate Office for a Chartered Accountants firm located in Nashik.
Project Overview:
- Completion Date: 15th May 2023
- Space/Area: Five floors (including basement) covering approximately 30,000 sq ft.
Key Features:
- Unique Selling Proposition:
  - The office boasts beautiful interiors that harmoniously blend form, function, and space utilization. Large windows facilitate an inspiring workspace, promoting productivity and creativity.
  - Carefully designed workspaces ensure consistent and conducive atmospheres for staff and partners throughout the day, enhancing work efficacy and minimizing health issues.
  - Six well-equipped Ancillary Cabins in the basement available for hire to external services such as Accountants, Company Secretaries, Share Brokers, and Advocates. This enables offering diverse services under one roof to clients.
  - A fully equipped Conference Room cum Study Room cum Library with a capacity for 50 persons. This facilitates meetings with clients, staff, and CA students, providing education and updates on law changes.
  - The office’s well-equipped, aesthetically pleasing, and spacious design fosters a sense of pride and belonging among clients, making them feel integral to the organization.
  - The building, spanning five floors on its own plot, includes separate, covered parking facilities. Each floor features two large windows on opposing sides (west and east), allowing ample natural light and positive energy.
  - The West Window overlooks a small forest with a flowing stream, while the East Side offers views of tall buildings, an empty plot, and captivating cloud formations—a perfect setting for breaks, especially during the rainy season.
Publication Photos:
- Various images showcasing:
  - The stunning interior design harmonizing form, function, and space utilization.
  - Workspaces designed for consistency, productivity, and health benefits.
  - Ancillary Cabins available for external services.
  - The well-equipped Conference Room cum Study Room cum Library.
  - Views from the large windows on each floor, capturing the scenic beauty outside.
- Photos highlighting the unique elements that contribute to the office’s atmosphere, productivity, and appeal to clients.