Infibeam Avenues and CCAvenue Collaborate to Launch ‘CCAvenue Soundbox Max’: A New Era in POS Payments
Payments infrastructure company Infibeam Avenues Limited has announced an exciting partnership with Mumbai-based fintech startup CCAvenue to unveil a cutting-edge point of sale (POS) device aimed at revolutionizing how merchants and retailers process payments. The new device, named ‘CCAvenue Soundbox Max,’ is set to transform the payment landscape with its innovative features and versatility.
The CCAvenue Soundbox Max is designed to cater to the growing needs of merchants who seek efficient and diverse payment solutions. One of the standout features of this device is its capability to handle card payments up to INR 5,000, which expands the range of transactions that merchants can process. In addition to card payments, the device supports Unified Payments Interface (UPI), a popular payment method in India known for its simplicity and wide acceptance.
A key feature of the Soundbox Max is its support for Near Field Communication (NFC) payments. Users with NFC-enabled smartphones can conveniently pay using the ‘tap and pay’ functionality built into the device. This contactless payment option enhances the user experience by making transactions faster and more secure, reducing the need for physical contact and minimizing transaction times.
Furthermore, the Soundbox Max supports payments through CCAvenue’s QR codes and CCAvenue TapPay, providing merchants with multiple ways to accept payments seamlessly. This integration of various payment methods ensures that businesses can cater to a broad spectrum of customer preferences and payment habits.
Vishwas Patel, Managing Director of Infibeam Avenues, emphasized the strategic importance of this collaboration, stating, “The CCAvenue Soundbox Max represents a significant advancement in POS technology. By combining our infrastructure with CCAvenue’s innovative payment solutions, we are able to offer a device that meets the diverse needs of today’s merchants and enhances the overall payment experience.”
The introduction of the Soundbox Max is particularly timely as businesses across India are increasingly seeking modern payment solutions that can accommodate a range of transaction methods. The device’s ability to support multiple payment formats aligns with the growing trend towards digital and contactless payments, which has accelerated in response to the COVID-19 pandemic and changing consumer preferences.
Infibeam Avenues and CCAvenue’s collaboration highlights a broader trend in the fintech industry towards integrating advanced payment technologies into user-friendly devices. The partnership not only underscores the companies’ commitment to innovation but also their dedication to providing merchants with tools that drive efficiency and customer satisfaction.
As the retail and payments landscape continues to evolve, the CCAvenue Soundbox Max stands poised to make a significant impact. By offering a versatile and robust solution for payment acceptance, the device is set to become a valuable asset for businesses looking to modernize their payment infrastructure.
In conclusion, the launch of the CCAvenue Soundbox Max marks an exciting development in the payments industry. With its support for card payments, UPI, NFC, QR codes, and TapPay, the device represents a leap forward in POS technology, promising enhanced convenience and flexibility for merchants and retailers. As businesses increasingly embrace digital payment solutions, innovations like the Soundbox Max will play a crucial role in shaping the future of financial transactions.
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