IndiaMART Completes Full Acquisition of SaaS Startup Livekeeping Technologies in ₹26.78 Cr Secondary Deal
In a strategic move to consolidate its position in the B2B SaaS ecosystem, IndiaMART InterMESH Limited, the country’s largest online B2B marketplace, has fully acquired Livekeeping Technologies in a secondary deal valued at INR 26.78 crore ($3.1 million). The transaction marks the final step in a phased acquisition process that began in 2022.
Strategic SaaS Play Strengthens IndiaMART’s Offerings
IndiaMART’s full acquisition of Livekeeping, a SaaS startup that provides real-time integration between Tally accounting software and mobile devices, is a strong indicator of the company’s strategy to deepen its presence in the SaaS space. Livekeeping helps businesses—especially SMEs—access, monitor, and analyze Tally data remotely, enabling smarter financial decisions and operational efficiency.
This acquisition aligns with IndiaMART’s long-term vision to enhance digital tools for small and medium enterprises, thereby reinforcing its leadership in B2B commerce and digital enablement.
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A Step-by-Step Acquisition Strategy
IndiaMART first acquired a majority 51.09% stake in Livekeeping Technologies in 2022, for INR 45.98 crore. This transaction included a primary infusion of INR 35 crore into Livekeeping and the purchase of shares from the startup’s promoters to complete the deal.
In 2023, IndiaMART increased its stake by an additional 14.88%, acquiring shares worth INR 13.39 crore, raising its total ownership to 65.97%.
The final acquisition was disclosed in a regulatory filing on May 8, 2025, where IndiaMART stated that it had purchased 5,235 equity shares from the remaining promoters of Livekeeping Technologies. These shares, with a face value of INR 10 each, were bought at a premium of INR 51,135 per share, resulting in a cumulative transaction value of INR 26.78 crore.
With this latest deal, IndiaMART now owns 100% of Livekeeping Technologies, making it a wholly-owned subsidiary.
Expanding IndiaMART’s SaaS Footprint
The acquisition of Livekeeping fits into IndiaMART’s larger playbook of investing in and acquiring high-impact SaaS platforms that support digital transformation for Indian businesses. Over the past few years, IndiaMART has taken stakes in multiple SaaS ventures, including Busy Infotech, Vyapar, and Legistify.
These acquisitions reflect the company’s focused approach toward building an integrated SaaS ecosystem that caters to finance, compliance, inventory, and business management needs for SMEs.
What This Means for SMEs
For Livekeeping, now under the complete ownership of IndiaMART, the acquisition provides access to IndiaMART’s vast SME customer base, operational resources, and go-to-market infrastructure. This could mean faster product development, better integration with other IndiaMART platforms, and wider adoption of Livekeeping’s real-time financial tools.
Meanwhile, IndiaMART stands to gain from enhanced customer stickiness, cross-selling opportunities, and data-driven business insights—solidifying its role not just as a marketplace, but as a comprehensive digital business enabler.
Conclusion
With this acquisition, IndiaMART is doubling down on its commitment to empower Indian SMEs with robust, mobile-first, and efficient SaaS tools. The ₹26.78 Cr buyout of Livekeeping marks a significant step in expanding its digital portfolio and demonstrates its confidence in the growing demand for real-time, cloud-based business solutions in the Indian market.
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