PlayShifu Crosses INR 100 Cr Revenue Milestone in FY25, Narrows Losses
Bengaluru-based augmented reality (AR)-driven edtech toy startup PlayShifu has achieved a significant financial milestone by crossing the INR 100 crore revenue mark in FY25. According to co-founder Dinesh Advani, the company posted an operating revenue of INR 110 crore during the financial year, reflecting a year-on-year growth of 27.3% from INR 86.4 crore in FY24.
PlayShifu also reported gross revenue of INR 176 crore for FY25, marking a 25.7% increase from INR 140 crore in the previous fiscal year. The strong performance highlights the growing demand for innovative, technology-led educational toys, especially in the global market, where PlayShifu has established a strong presence.
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The startup, founded in 2016 by Dinesh Advani and Vivek Goyal, focuses on developing immersive learning experiences for children aged 4 to 11. Its products combine physical play with digital interactivity, using augmented reality to teach science, technology, engineering, arts, and mathematics (STEAM) concepts in an engaging and age-appropriate way.
One of the most noteworthy developments in FY25 was PlayShifu’s ability to reduce its losses significantly. The company’s EBITDA (earnings before interest, taxes, depreciation, and amortization) loss was halved to INR 6 crore from INR 12 crore in FY24. Additionally, its net loss declined by 42%, dropping to INR 12 crore in FY25 from INR 20.7 crore in the previous year.
According to Advani, these improvements were the result of increased operational efficiencies and a sharper focus on profitable growth. “We’ve invested heavily in product innovation and global distribution in the past few years, and we are now starting to see those efforts reflect in our financial performance,” he said in an interview with Inc42.
PlayShifu’s product portfolio includes popular offerings like Orboot, Plugo, and Tacto, each of which blends tactile physical elements with interactive app-based content. These products are available across over 35 countries, including the US, UK, and several European and Asian markets. A large portion of the company’s revenue is derived from international sales, with North America continuing to be its biggest market.
The startup’s performance in FY25 signals a maturing business model in a segment that combines educational content with cutting-edge technology. As parents and educators increasingly seek out tools that make learning fun and interactive, PlayShifu appears well-positioned to benefit from this trend.
Looking ahead, the company aims to build on its momentum by expanding its product lineup and deepening its presence in key global markets. It also plans to explore partnerships with educational institutions and content creators to enhance the scope and accessibility of its STEAM-focused offerings.
With a clear vision for growth and improving financial health, PlayShifu is emerging as one of India’s most promising players in the global edtech toy space. As it continues to innovate and scale, the company’s journey could offer a blueprint for startups seeking to blend technology, education, and entertainment effectively.
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