In February 2020, Sagar S. Goel and Parash Sancheti embarked on a transformative entrepreneurial journey, founding EZfuel (Easy Fuel Pvt. Ltd.) in Baner, Pune. With a bold vision to revolutionize diesel delivery services in India, the duo bootstrapped the venture, starting with their combined expertise and an initial capital investment that has since grown into a thriving business with a turnover exceeding ₹40 crore.
Sagar, aged 36, transitioned from a decade in real estate to entrepreneurship, driven by an acute awareness of inefficiencies in diesel procurement. The realization of a massive market gap and the potential to simplify the fuel supply chain inspired the birth of EZfuel. Today, the company serves clients across seven states, ensuring industries experience smooth, hassle-free operations through doorstep diesel delivery.
By addressing issues such as spillage, accessibility, and storage concerns, EZfuel has carved out a niche with its unique selling proposition: “No spillage, no storage tension, and no additional manpower required.” This innovative model is helping industries streamline operations, eliminating the need for traditional procurement methods, and reducing wastage.
Despite the challenges of entering an unstructured market, Sagar and Parash learned to tackle problems dynamically, turning obstacles into stepping stones for growth. Their entrepreneurial journey is a testament to resilience, adaptability, and the belief in continuous learning.
With plans to expand pan-India, EZfuel is poised to set new benchmarks in fuel delivery. Their achievements, including being recognized as the Best Fuel Delivery Service by Silicon India, underscore the impact of their commitment and vision.
Sagar’s sales acumen, coupled with the team’s unwavering dedication, exemplifies the essence of entrepreneurship. His advice to budding entrepreneurs is simple yet profound:
“If you know your idea is great, then go for it.”
EZfuel is not just a business—it is a story of innovation, determination, and the courage to change the game.