Biryani Blues Secures $5 Million in Pre-Series C Round, Plans Major Expansion in North India
In a significant development for India’s food and beverage sector, popular biryani restaurant chain Biryani Blues has raised $5 million in a Pre-Series C funding round led by Yugadi Capital, the newly launched fund by Carpediem Capital. The fresh capital is expected to fuel the company’s aggressive expansion strategy across North India over the next few years.
Founded in 2013 by husband-wife duo Aparna and Raymond Andrews, Biryani Blues operates under Thea Kitchen Pvt. Ltd. The brand has carved a niche for itself in the Indian QSR (quick service restaurant) and casual dining market with its authentic Hyderabadi biryani and a diversified menu catering to regional preferences.
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Currently, Biryani Blues operates 68 outlets across North India and Bengaluru, serving a mix of dine-in and delivery customers through a robust omnichannel model. With over 2 lakh monthly orders, the brand has developed a loyal customer base and is eyeing further scale.
Expansion Plans and Use of Funds
With the latest funding infusion, Biryani Blues aims to open over 100 new outlets in North India over the next three years, a move that would more than double its current footprint. In addition to physical expansion, the funds will be used to:
- Strengthen hiring across operational, delivery, and corporate roles
- Upgrade logistics and backend operations for better delivery efficiency
- Enhance overall customer experience across online and offline channels
The brand is clearly betting big on India’s growing appetite for biryani, which has consistently ranked among the most ordered dishes on food delivery platforms in the country.
Financial Performance
Biryani Blues currently boasts an annual revenue run rate (ARR) of INR 100 crore, a testament to the strong demand for premium yet affordable biryani offerings in urban India. The company has also seen a strong recovery and growth in the post-pandemic era, as customers return to dining out and increase food delivery consumption.
The founders emphasized that the fresh investment is not only a validation of the brand’s product and market fit, but also a stepping stone toward creating a national QSR brand with deep roots in Indian cuisine.
Investor Confidence
Carpediem Capital, through its new fund Yugadi Capital, has been actively investing in scalable and consumer-facing brands. Their investment in Biryani Blues reflects growing investor interest in the food services sector, especially in regional cuisine brands with strong delivery capabilities and a differentiated menu.
Conclusion
The $5 million funding round marks a major milestone for Biryani Blues as it prepares for its next phase of growth. With strong investor backing, a clear expansion roadmap, and a deep connection with biryani lovers, the brand is well-positioned to become a household name across India.
As the Indian QSR market continues to evolve, Biryani Blues’ focus on quality, scale, and omnichannel service could make it one of the standout success stories in the country’s fast-growing food and beverage ecosystem.
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