Chai Bisket Raises $5 Mn To Launch Regional OTT Platform ‘Chai Shots’
Hyderabad-based digital content startup Chai Bisket has successfully raised $5 million in seed funding to launch its upcoming regional OTT platform, Chai Shots. The funding round was led by InfoEdge Ventures and General Catalyst, with participation from several high-profile angel investors from India’s startup ecosystem.
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High-Profile Angels Join the Round
The funding round also attracted angel investment from leading entrepreneurs and tech founders, including:
- Sriharsha Majety and Nandan Reddy (Swiggy cofounders)
- Phanindra Sama (redBus cofounder)
- Rohit Chennamaneni (Darwinbox cofounder)
- Alakh Pandey and Prateek Maheshwari (PhysicsWallah cofounders)
- Aravind Sanka, Rishikesh SR, and Pavan Guntupalli (Rapido cofounders)
- Amar Nagaram (Virgio cofounder)
- Rana Daggubati (film actor and producer)
This strong backing reflects growing investor confidence in the regional content market and the unique positioning of Chai Bisket in the digital entertainment space.
Chai Shots: A Regional-First OTT Platform
Chai Shots, the new platform from Chai Bisket, is designed to be a mobile-first, short-form OTT app that caters to regional audiences in India. Slated for an early access launch soon, the platform promises to revolutionize how regional content is created and consumed.
According to the company, Chai Shots will release over 100 original shows in its first six months. The focus will be on snackable, high-quality storytelling across genres, designed specifically for mobile viewing and regional language preferences.
With content consumption in Tier 2 and Tier 3 cities on the rise, Chai Shots aims to fill the gap in localized, relatable entertainment that mainstream platforms have often overlooked.
Chai Bisket: A Regional Powerhouse
Founded in 2015 by Sharath Chandra and Anurag Reddy, Chai Bisket has established itself as a leading player in the regional digital content landscape. The company specializes in:
- Producing and distributing regional language content
- Managing regional talent and influencers
- Running a film marketing agency for South Indian cinema
Over the years, Chai Bisket has built a loyal community-driven audience, particularly in the Telugu-speaking market. Its strong regional roots and understanding of local tastes give it a significant advantage as it enters the competitive OTT space.
Strategic Vision and Market Opportunity
The OTT landscape in India is evolving rapidly, with increasing demand for hyper-local content in vernacular languages. Platforms like Chai Shots are uniquely positioned to capture this demand, especially among younger, mobile-first audiences.
The funding will be used to expand content production, strengthen tech infrastructure, and grow the creator ecosystem across regional languages. With a strong pipeline of original IPs and a robust content strategy, Chai Bisket is betting big on becoming a leading voice in regional entertainment.
Conclusion
Chai Bisket’s $5 million seed funding marks a major milestone for the startup as it ventures into the OTT domain with Chai Shots. With a deep focus on regional storytelling and strong investor backing, the company is poised to reshape India’s digital entertainment landscape—starting from the grassroots.
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