Climaty AI Secures $2 Million to Scale Sustainable Digital Marketing Solutions Globally
Climaty AI, a Dubai-headquartered startup focused on sustainable digital marketing solutions, has raised $2 million (approximately INR 17.7 crore) in an undisclosed funding round. The round was led by Turbostart, with participation from prominent AI sector experts and angel investors.
Founded in 2024 by Neel Pandya, former CEO of Pixis, Climaty AI is carving a niche in the marketing technology (martech) landscape by addressing an often-overlooked aspect: the environmental impact of digital advertising. With this fresh infusion of capital, the startup plans to enhance its proprietary agentic AI tech stack and accelerate its expansion into international markets, including Asia-Pacific, Europe, the UK, and North America.
Making Digital Advertising Sustainable
Climaty AI stands out by offering a first-of-its-kind, end-to-end sustainable martech solution that helps brands measure, optimize, and offset the carbon emissions generated by digital ad campaigns. The goal is to make digital advertising net zero or carbon-aware, a growing concern among environmentally conscious brands and consumers alike.
The startup’s core innovation lies in its agentic AI infrastructure, which automates and streamlines the entire sustainability workflow—starting from real-time carbon measurement to dynamic campaign optimization and final carbon offsetting. This enables marketers to run campaigns that are not only performance-driven but also environmentally responsible.
How Climaty AI Works
Climaty AI’s platform integrates seamlessly into existing ad tech ecosystems, offering three distinct layers of functionality:
- Measure: Calculates the carbon footprint of digital campaigns in real time, considering variables like impressions, formats, and device types.
- Optimise: Suggests data-driven changes to reduce emissions without compromising on reach or performance.
- Offset: Enables brands to invest in verified carbon offset programs to neutralize any remaining emissions.
This approach offers a transparent and accountable way for marketers to take climate action, without disrupting their existing marketing operations.
Funding to Fuel Global Expansion
According to founder Neel Pandya, the $2 million funding will be used primarily to:
- Strengthen the startup’s AI R&D capabilities
- Enhance the agentic AI tech stack
- Recruit top talent in product and engineering
- Enter new geographies, with an initial focus on Asia-Pacific and Europe
Pandya noted that the startup is seeing increasing demand from brands and agencies looking to align their marketing activities with global ESG goals and net-zero commitments.
The Road Ahead
With sustainability becoming a boardroom priority, Climaty AI is well-positioned to lead the green marketing revolution. As climate regulations tighten and consumer preferences shift toward eco-friendly brands, the demand for tools like Climaty AI’s platform is expected to surge.
The startup’s innovative blend of AI, martech, and sustainability not only addresses current market needs but also anticipates the future of digital marketing—where performance and planet go hand in hand.
Conclusion
Climaty AI’s latest funding round is a major milestone for the sustainable martech space. By providing actionable, AI-powered tools that help brands lower their digital carbon footprint, the startup is setting new standards for responsible advertising. As it scales globally, Climaty AI is poised to become a key player in the intersection of climate tech and marketing innovation.
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