Creating Humane Luxury: The Legacy of Metricchant Design Attributes Pvt. Ltd.
Mrs. Apeksha Nagia, at 47, reflects on a remarkable journey that began when she was just 24. Together with her husband Rohit Surendra Nagia, she has built Metricchant Design Attributes Pvt. Ltd. (MDAPL) into a name synonymous with innovative, sustainable, and luxurious interior design. Based out of New Delhi, the firm operates from two locations with plans for expansion into Gurugram. With a current turnover of ₹85 lakhs, MDAPL had humble beginnings with an initial investment of ₹10,000, a testament to their grit and vision.
The foundation of MDAPL can be traced back to the formative years of both Apeksha and Rohit. Graduates of the prestigious CEPT University in Ahmedabad, their academic background laid a strong foundation for their professional endeavors. Their passion for design was ignited early on and has only grown stronger with time. Rohit’s expertise as a GRIHA trainer and evaluator has ensured that MDAPL’s projects are rooted in sustainability, energy efficiency, and low maintenance. Over the past two decades, they have successfully completed over 590 projects, ranging from high-end residences and farmhouses to commercial spaces, factories, and corporate offices.
Rohit has also made a mark as an author, with two books available on Amazon focusing on sustainable and money-generating buildings. His titles, “Creating Urbane HQ’s – The 1st Step” and “Money Generating Building 2.0,” emphasize the importance of green construction and sustainability in today’s world. Apeksha, too, has contributed to the literary world with her book, “Getting Them Started,” which explores corporate design for startups. Her inspiration draws from Indian art and crafts, and she is known for her curiosity about various types of plants, which she incorporates into her projects. Every project is a result of her deep interaction with users, understanding their dreams and lifestyles, and translating them into tangible designs.
MDAPL’s journey is characterized by a deep understanding of client needs and an unwavering commitment to sustainability. Each project begins with a detailed analysis of the site and extensive communication with the clients to uncover their true needs and desires. This approach has set MDAPL apart in the industry, leading to a loyal clientele that often returns for new projects. Their designs prioritize breathability, low maintenance, and self-reliance, ensuring that each space not only meets the client’s needs but also contributes positively to the environment.
The impact of MDAPL’s work on the market and society is profound. Over two decades, their projects have led to numerous referrals, extending their influence to new cities and markets. Their focus on luxury homes, retail spaces, commercial buildings, and more has positioned them as leaders in creating spaces that are both high on luxury and low on maintenance. They delve deep into the unsaid needs of their clients, often addressing unspoken desires and relationship dynamics within families. This empathetic approach has resulted in spaces that nurture human relationships and promote positive growth.
One of the unique aspects of MDAPL’s work is their dedication to making each project green. Every design is meticulously analyzed for orientation, openings, oxygen content, ventilation, and views, ensuring that the project is as humane and sustainable as possible. This focus on creating humane and luxurious spaces has been a key factor in their success and sets them apart from other design firms.
The future for MDAPL looks even greener. With a constant emphasis on sustainability, they are continuously researching new steps to make their projects even more eco-friendly. Their vision is to inspire people to be productive, purposeful, and creative, contributing to a brighter and more sustainable future for India and the world.
The journey of MDAPL is not just about design; it’s also about overcoming challenges and staying true to their values. Starting their business was a leap of faith, supported by their family, faculties, and each other. They faced numerous challenges, from securing their first projects to dealing with client and contractor dynamics. However, their commitment to their ideals and ethical practices has seen them through, allowing them to grow and thrive in a competitive industry.
Apeksha’s inspiration to become an interior designer stemmed from her childhood experiences and the realization that a completed structure is only half the process. Her journey, alongside Rohit’s, began at CEPT and was marked by early successes and challenges that shaped their professional ethos. They have always valued deep communication with clients, understanding that the best designs come from truly knowing the people who will inhabit the spaces.
Their personal and professional lives are intertwined with inspiring experiences and bold decisions. From their first computer purchase to celebrating wins with simple joys like sharing a chocobar, every step has been a learning experience. They have faced ethical dilemmas and made tough choices, always staying true to their values. This unwavering commitment to their principles has been a cornerstone of MDAPL’s culture, creating value for everyone involved in their projects.
Starting a design practice requires more than just infrastructure. It demands a clear purpose, mission, and vision, along with an open-minded approach and a commitment to ethical practices. A niche design philosophy can add magic to the design world, and for MDAPL, this philosophy revolves around sustainability and human-centric design.
Opportunities in the market are abundant, and MDAPL’s approach to identifying and seizing these opportunities is rooted in adding value to their clients and spaces. Their unique ability to hear the unsaid words and create value around them has been a key factor in their success.
The upbringing and personal experiences of Apeksha and Rohit have played a significant role in shaping their professional journey. Their parents encouraged them to be bootstrappers, and their early experiences in sketching, mechanical drawing, and learning various skills have given them the tools to manage situations effectively. These skills have translated into their professional lives, allowing them to understand deep client desires and work efficiently with artisans and craftsmen.
MDAPL’s process is meticulous and client-centric. From the initial client meeting to site analysis and detailed interviews with all potential space occupants, they ensure that every aspect of the project is carefully considered. This thorough approach results in spaces that are perfectly tailored to the client’s needs and desires. Their commitment to delivering on promises is reflected in their detailed checklists and delegation sheets, ensuring that each team member knows their responsibilities and tasks.
The success of MDAPL is evident in their repeat clientele and the strong relationships they have built over the years. Their clients often return for new projects, and many have maintained close family bonds, a testament to the positive impact of MDAPL’s designs.
For aspiring entrepreneurs, Apeksha and Rohit’s advice is to identify the potential of each site and predict future challenges for clients. They emphasize the importance of simplicity, effectiveness, sustainability, and creativity. Innovation is key, and understanding the client deeply is crucial for successful design.
Success story of Metricchant Design Attributes Pvt. Ltd. is a journey of passion, dedication, and innovation. Apeksha and Rohit Nagia have built a firm that stands out for its commitment to sustainability, deep client understanding, and luxurious yet low-maintenance designs. Their story is an inspiration to aspiring entrepreneurs and a testament to the power of vision, hard work, and staying true to one’s values.
Awards Won by Metricchant Design Attributes Pvt. Ltd.
| Award | Date |
|---|---|
| Eldrok India Architecture Awards 2021 (Metricchant Design Associate) | 19-Feb-2021 |
| Eldrok India Architecture Awards 2021 (Rohit Nagia as Speaker) | 19-Feb-2021 |
| Time2Leap National Awards-MSME 2020-21 (Commercial Project of the Year) | 22-Jun-2021 |
| Time2Leap National Awards-MSME 2020-21 (Best Retail Project of the Year) | 22-Jun-2021 |
| Global Business Reconnect Nexion – Apeksha Nagia as Speaker at Architect Reconnect Summit | 27-May-2022 |
| Architects WOW Awards 2022 for Best Residential Spaces | 27-May-2022 |
| Architects WOW Awards 2022 for Best in Designing Temples and Farmhouses | 27-May-2022 |
| Fempreneur 2023 – Fempreneur Award-Interior Designer (Apeksha Nagia) | 08-Mar-2023 |
| Fempreneur 2023 – Experience the Power of Women Entrepreneurs | 08-Mar-2023 |
| Startup Growth Show – Eminent Speaker (Apeksha Nagia) | 07-Jan-2023 |
| Fempreneur 2023 – In the Talk Show Fempreneur Saturday | 25-Feb-2023 |
| Eldrok-HTL Aircon – IAA 2023 MDAPL (for Excellence in Redesigning Residential Spaces) | 12-Apr-2023 |
| Eldrok-HTL Aircon – Rohit Nagia as Eminent Speaker | 12-Apr-2023 |
| Time2Leap Awards – Best Apartment of the Year | 17-Apr-2023 |
| Time2Leap Awards – Best Upcoming Innovative Project of the Year | 17-Apr-2023 |
| Architects WOW Awards – MDAPL for Excellence in Designing Luxury Farmhouses | 28-Apr-2023 |
| Master Training in Tobacco Cessation (MTTC) | 13-15 Aug-2024 |
| Architect’s WOW Awards | 10-May-2024 |
| Won the Cover Page of “The CEO Magazine” June 2024 Edition | 01-Jun-2024 |
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