Dabur India Launches ‘Dabur Ventures’ with ₹500 Cr Fund to Back High-Growth Digital-First Startups
In a strategic move to strengthen its presence in the fast-evolving consumer market, Dabur India, one of India’s leading FMCG giants, has announced the launch of its new investment arm, Dabur Ventures. The initiative aims to invest in high-growth, digital-first businesses, marking a significant step towards aligning with the changing dynamics of India’s consumer landscape.
The company’s board of directors has approved a capital allocation of up to ₹500 crore, which will be fully funded through Dabur’s internal reserves. This fund will be deployed to back emerging Direct-to-Consumer (D2C) startups operating in sectors closely related to Dabur’s core business categories — including personal care, healthcare, wellness foods, beverages, and ayurveda.
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Through Dabur Ventures, the 139-year-old FMCG major plans to partner with innovative, new-age brands that have strong digital foundations and demonstrate clear potential for scalability and sustainable growth. The initiative aligns with the growing trend of legacy companies embracing digital-first models to tap into younger, tech-savvy audiences.
Speaking during Dabur’s Q2 FY25 earnings call, CEO Mohit Malhotra emphasized that the company will maintain a disciplined investment approach, focusing primarily on existing business categories. However, Dabur Ventures will also explore adjacent premium segments that appeal to Gen Z and millennial consumers, particularly those who value authenticity, health-conscious choices, and digital engagement.
“We will restrict our startup investments to our existing categories, but we are also open to adjacent premium categories that resonate with digital-first Gen Z consumers,” said Mohit Malhotra.
This move underscores Dabur’s commitment to innovation, diversification, and digital transformation. Over the years, the company has successfully built a robust portfolio of trusted brands across ayurveda and natural healthcare. With the establishment of Dabur Ventures, it now aims to accelerate its presence in India’s booming D2C ecosystem, which has witnessed exponential growth driven by rising internet penetration, e-commerce expansion, and the growing preference for personalized consumer experiences.
The new venture arm will function as a strategic growth accelerator, providing not only capital but also operational expertise, brand-building support, and access to Dabur’s vast distribution network. This approach positions Dabur Ventures as a value-driven partner for emerging startups seeking to scale efficiently in a competitive market.
Industry experts view this development as a forward-looking strategy that bridges the gap between traditional FMCG and modern digital commerce. By investing in innovative startups, Dabur is not only expanding its portfolio but also ensuring long-term relevance in a rapidly evolving consumer environment.
With Dabur Ventures, the company reaffirms its vision to blend traditional wisdom with modern innovation, strengthening its foothold in the health and wellness sector while nurturing the next generation of purpose-driven, digital-first brands.
Keywords: Dabur India, Dabur Ventures, Mohit Malhotra, D2C startups, digital-first brands, FMCG investments, ayurveda, consumer goods, wellness foods, healthcare, personal care, Gen Z consumers, investment platform, Dabur news, startup funding.
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