Deepinder Goyal’s Eternal Expands ‘District’ App to Retail: Store Listings, Discounts & Vouchers Now Live
In a significant expansion of its ‘Going Out’ ecosystem, Deepinder Goyal-led Eternal has quietly rolled out a new feature within its lifestyle discovery app District. The app, which originally focused on dining, events, and experiences, has now introduced a dedicated ‘Stores’ section—marking Eternal’s entry into the offline retail discovery and commerce space.
This newly launched section allows users to discover and navigate to retail stores and chains across various categories, including apparel, footwear, accessories, beauty, and home decor. With this move, Eternal is positioning District as a comprehensive lifestyle platform, connecting users to not just places to eat or hang out, but also where to shop.
Big Brands on Board
District’s ‘Stores’ section is already populated with listings from some of the most recognized names in retail. Brands such as The Souled Store, Adidas, VLCC, Toni & Guy, Heads Up For Tails, Libas, Kazo, and BlackBerry are now available for discovery through the platform. These brands span a range of shopping categories, offering consumers access to both premium and everyday lifestyle products.
What sets the experience apart is that these listings are not merely informational. District is offering exclusive discounts, vouchers, and promotional offers to incentivize users to shop through the app. This includes instant discounts of 10% or up to INR 500, as well as redeemable vouchers for future purchases or experiences.
Discover Stores Through Offers
One of the unique features of District’s ‘Stores’ section is the offer-first search experience. Users can filter and search for retail outlets in their locality based on the discounts available at those stores. This smart search option turns District into a practical savings tool for users looking to maximize value from their shopping trips.
Additionally, users who make payments via the District platform at any listed store are eligible for bonus vouchers, which can be redeemed for food, beverages, and movie tickets. This cross-category benefit is designed to boost user engagement across Eternal’s partner ecosystems.
Bridging Offline Retail with Digital Discovery
Eternal’s move to bring retail store listings onto District signals a larger trend of digitizing offline shopping. With many consumers now expecting seamless discovery, personalized offers, and cashless convenience, District fills the gap between traditional store visits and modern shopping behavior.
This expansion could also open new revenue streams for Eternal through brand partnerships, payment integrations, and hyperlocal advertising. By helping brands drive footfall while rewarding customers with tangible value, District is poised to become a central hub for all things “going out”—from dining and events to retail and lifestyle services.
Conclusion
With the quiet but strategic rollout of the ‘Stores’ section on the District app, Eternal is reshaping how consumers discover and shop in the offline world. Backed by Deepinder Goyal’s vision and a growing brand portfolio, District is evolving into a full-fledged lifestyle platform that rewards exploration, spending, and loyalty.
As more retail brands come on board and user benefits continue to expand, District could soon emerge as a go-to app for everything from finding the best burger to scoring a discount on your next fashion haul.
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