Let’s Try Secures $2.5 Mn in Pre-Series A Funding to Fuel Nationwide Expansion
Delhi NCR-based healthy snacking startup Let’s Try has successfully raised $2.5 million (approximately INR 21.64 crore) in a Pre-Series A funding round led by SWC Global. This strategic investment marks a significant milestone in the company’s journey and will play a crucial role in propelling its next phase of growth. With this new funding, Let’s Try aims to expand its reach across Tier I, II, and III cities, bolster its supply chain, and enhance backend operations to support scaling.
Strengthening Distribution and Operational Capabilities
Let’s Try plans to utilize the freshly infused capital primarily for distribution expansion. The company has its eyes set on tapping into India’s growing demand for healthy snacks beyond metro cities. By increasing its footprint in Tier II and III cities, Let’s Try intends to capture a broader customer base and strengthen brand visibility in untapped markets.
Additionally, a significant portion of the investment will be directed toward optimizing the supply chain and backend infrastructure. This move is expected to boost operational efficiency and enable the startup to meet the growing demand for its products with ease and consistency.
A Visionary Founder and a Mission for Healthy Snacking
Founded in 2021 by entrepreneur Nitin Kalra, Let’s Try is on a mission to revolutionize India’s snacking habits. In a market saturated with high-calorie and preservative-laden options, Let’s Try offers a healthier alternative without compromising on taste. The brand’s diverse portfolio includes popular Indian snacks like namkeens, mixtures, roasted channa, chips, and cookies, all crafted with a focus on quality and nutrition.
Let’s Try has adopted an in-house manufacturing model, allowing the company to maintain stringent quality control, experiment with innovative flavors, and ensure product consistency. This vertically integrated approach also supports quick adaptation to changing consumer preferences, helping the brand stay ahead of the curve in a highly competitive market.
Embracing the Digital-First Model
Primarily selling through its own digital platform, Let’s Try is capitalizing on India’s booming e-commerce and D2C (direct-to-consumer) market. The company has built a loyal online customer base by offering convenience, transparency, and a seamless shopping experience. Its digital-first strategy has enabled it to collect valuable customer insights and respond swiftly to market trends.
Future Plans and Market Outlook
The Indian healthy snacking market is projected to grow at a CAGR of over 20% in the coming years, driven by increasing health consciousness, urbanization, and rising disposable incomes. Let’s Try is well-positioned to ride this wave of growth with its strong brand identity, diversified product offerings, and robust backend capabilities.
With this new funding round, Let’s Try is poised to become a household name in the healthy snacking segment. The backing from SWC Global and other investors not only validates its business model but also sets the stage for future fundraising rounds and potential strategic partnerships.
In conclusion, Let’s Try’s latest funding success reflects the growing investor confidence in India’s homegrown D2C food startups. As the brand continues to innovate and expand, it is set to become a leading player in the healthy snacking ecosystem.
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