Dream Sports Joins Ownership Group of English Football Club Salford City FC
In a strategic move that blends sports technology with global football, Dream Sports, the parent company of fantasy sports platform Dream11, has officially joined the ownership group of Salford City Football Club, an English professional football team. This announcement follows Dream Sports‘ decision to shift its domicile to India in March 2025, reinforcing its global ambitions while deepening its sports ecosystem.
Salford City FC, currently competing in EFL League Two, is best known for being co-owned by Manchester United legends David Beckham, Gary Neville, Ryan Giggs, Paul Scholes, and Nicky Butt. Now, Dream Sports becomes part of this elite consortium, alongside high-profile international business leaders Declan Kelly and Lord Mervyn Davies.
A Global Vision for Football and Sports Innovation
Dream Sports shared the news in an enthusiastic post on X (formerly Twitter), stating:
“A new chapter begins for Dream Sports and #SalfordCityFC! We are thrilled to be a part of such an esteemed group of members! Led by football legends David Beckham and Gary Neville, and leaders including Declan Kelly and Lord Mervyn Davies, Salford City FC’s community of owners will usher in a new era of success!”
This move marks Dream Sports’ first investment in European football and aligns with the company’s broader strategy of expanding its presence in global sports and entertainment. With over 200 million users on Dream11, and a growing portfolio of ventures under Dream Sports, the company is leveraging technology to shape the future of fan engagement, sports analytics, and digital entertainment.
Salford City FC: Building a Modern Football Legacy
Salford City FC has been undergoing a transformation since the “Class of ’92” — including Beckham and Neville — took ownership. Their mission has focused on modernizing the club, improving infrastructure, and bringing a sustainable, community-driven model to professional football.
The entry of Dream Sports adds a tech-driven dimension to the club’s growth. With a strong background in fantasy sports, digital content, and sports analytics, Dream Sports is expected to contribute innovative strategies to enhance fan experiences, both in the UK and globally.
Strategic Synergies in the Sports Tech Ecosystem
Dream Sports has already made a name for itself in India’s booming sports industry, with products like FanCode, DreamSetGo, and DreamPay. Its expansion into European football opens up new avenues for cross-border sports collaborations, merchandising, fantasy football integration, and international fan outreach.
By aligning with globally recognized names in football and finance, Dream Sports positions itself as more than just a tech company—it becomes a stakeholder in the global sports economy.
A Win-Win for Football and Technology
This partnership is a testament to the growing intersection of technology, sports, and investment. As Salford City FC eyes promotion to higher tiers of English football, the backing of Dream Sports could play a pivotal role in redefining how the club engages with fans, monetizes its brand, and builds a winning culture.
With Dream Sports on board, Salford City FC is poised for a new era of digital innovation, strategic growth, and on-field success.
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