Empowering Make in India: Anuj Jain’s Vision for Interior Design Excellence

April 6, 2024
Brandz Editor Team
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In the heart of Raipur, at 203 Lalganga Business Park, Pachpedi Naka, lies DESIGN VIBHAG – a sanctuary of creativity and innovation, helmed by a multifaceted individual driven by a passion for artistry. As a singer, designer, and devoted believer, my journey into the world of interior design was a natural evolution of my creative mindset.

Establishing my firm in 2015 marked the culmination of years of dedication and determination. From the outset, DESIGN VIBHAG set out to carve a niche for itself, prioritizing the ethos of Make in India and championing the use of indigenous products. This commitment to local craftsmanship has been a guiding principle, reflected in our portfolio of over 25 completed jewellery showrooms – a testament to our leadership in the state.

At DESIGN VIBHAG, we believe in the power of design to transform spaces and evoke emotions. Drawing inspiration from soothing pastel shades and innovative shelving ideas, our creations seamlessly blend functionality with aesthetic appeal. In our jewellery showroom designs, we play with the interplay of colors, particularly white, and introduce innovative shelving concepts that elevate the retail experience.

Behind every success story lies a source of inspiration, and for me, it was my mother who ignited the spark of entrepreneurship within me. Encouraged by her unwavering support, I embarked on this journey despite facing the challenge of starting late due to personal family reasons. My mother-in-law’s vision of seeing me as a respected figure, standing tall without any background support, further fueled my determination.

In the competitive market of Raipur, hard work is the currency of success. Leveraging my skills beyond design, such as photography and singing, proved instrumental in establishing my presence and securing projects. However, I soon realized that being a designer is not just about fulfilling clients’ needs but about guiding them towards what is truly beneficial for them.

Effective communication is paramount in this industry – the ability to listen attentively and articulate ideas convincingly is what sets a designer apart. Equally important is the judicious use of materials; we advocate for Indian manufacturers, shunning products from abroad, particularly China, in favor of supporting local artisans and businesses.

As we continue on our journey, DESIGN VIBHAG remains steadfast in its commitment to excellence, innovation, and promoting indigenous craftsmanship. With each project, we strive to create spaces that not only inspire but also reflect our ethos of creativity, integrity, and pride in our heritage.

Website: www.designvibhag.in

Instagram: ID Anuj jain (@design_vibhag)