Honasa Consumer (Mamaearth) Sees 18% Decline in Q4 Profit Despite Revenue Growth
Honasa Consumer Ltd, the parent company of popular D2C beauty and personal care brand Mamaearth, has reported a mixed financial performance for the fourth quarter of FY24. While the company recorded a significant year-on-year (YoY) increase in revenue, its net profit declined by 18% during the same period.
Q4 FY24 Financial Performance
In Q4 FY24, Honasa Consumer’s consolidated net profit fell to INR 25 crore, down from INR 30.4 crore in Q4 FY23. On a quarter-on-quarter (QoQ) basis, profit also saw a dip of 3.8%, declining from INR 26 crore in Q3 FY24.
Despite the profit downturn, the company’s operating revenue witnessed healthy growth, increasing by 13.3% YoY to INR 533.6 crore, compared to INR 471 crore in the same quarter last year. Sequentially, this reflects a strong 31% rise from INR 517.5 crore, showcasing growing consumer demand and successful market penetration across its product categories.
Full-Year FY25 Overview
For the full fiscal year ending FY25, Honasa Consumer reported a net profit of INR 72.7 crore, marking a 34.2% decline compared to INR 110.5 crore in the previous financial year. This drop in profitability comes despite an increase in total operating revenue, which rose by 7.6% to INR 2,066.9 crore, up from INR 1,919.9 crore in FY24.
Revenue Up, Margins Under Pressure
The figures suggest that while Honasa Consumer continues to scale its top line effectively—thanks to the popularity of brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt—it is grappling with margin pressure and rising operational costs. These could be linked to higher marketing spends, distribution expansion, or product development efforts, all of which are critical for long-term growth in the highly competitive beauty and personal care space.
Growth in the D2C Space
Mamaearth, which started as a digital-first brand, has expanded aggressively into offline retail and modern trade channels. The D2C brand’s strong brand equity and portfolio diversification have helped it gain significant market share. However, sustaining profitability while scaling operations remains a key challenge, particularly in a market crowded with legacy FMCG players and new-age digital disruptors.
Despite the decline in net profit, the revenue growth signals positive traction in consumer demand, a crucial metric for D2C players aiming to build sustainable brands. Investors and analysts will be keen to observe how Honasa balances cost controls with expansion strategies in the coming quarters.
What Lies Ahead
Looking forward, Honasa Consumer is expected to continue investing in brand building, new product innovation, and distribution enhancement. The company’s performance in upcoming quarters will depend on how efficiently it can optimize its cost structures while maintaining momentum in customer acquisition and retention.
SEO Keywords:
Honasa Consumer Q4 results, Mamaearth parent company, Mamaearth profit decline, Honasa Consumer revenue FY25, D2C brand performance India, Mamaearth quarterly earnings, Honasa FY25 financials, beauty and personal care startup India, Mamaearth revenue growth, Indian D2C market trends.
Let me know if you want a shorter version for blog or social media!
![Pine Labs Transitions to Public Company Ahead of IPO]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-12-170x170.jpg","width":170,"filesize":8701},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-12-270x270.jpg","width":270,"filesize":17642},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-12-475x475.jpg","width":475,"filesize":39072}})
![CloudSEK Raises $19 Million to Boost AI-Powered Cyber Threat Intelligence Platform]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-11-170x170.jpg","width":170,"filesize":9247},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-11-270x270.jpg","width":270,"filesize":19126},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-11-475x475.jpg","width":475,"filesize":43731}})
![Myntra, AJIO Drop Turkish Brands Amid India-Pakistan Tensions Over Pahalgam Attack]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-10-170x170.jpg","width":170,"filesize":8624},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-10-270x270.jpg","width":270,"filesize":16469},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/05\/brandzmagazine.com_-10-475x475.jpg","width":475,"filesize":36572}})