JetSynthesys Secures Strategic Investment from KRAFTON to Fuel Global Expansion and Innovation
Pune-based digital entertainment and technology company JetSynthesys has raised an undisclosed amount of funding from South Korean gaming giant KRAFTON, in a move that signals growing global interest in India’s rapidly evolving gaming and digital ecosystem. This fresh capital infusion will be strategically used by JetSynthesys to scale its global footprint, bolster technological innovation, attract top talent, and explore potential acquisitions in the digital entertainment space.
A Vision for Global Dominance
Founded in 2014 by Rajan Navani, JetSynthesys is part of the Navani family-owned JetLine Group of Companies. The company has steadily built a name for itself in the Indian digital entertainment sector through a blend of gaming, digital content creation, and tech-driven consumer products. JetSynthesys has carved out a unique space by blending technology and entertainment, and its partnership with KRAFTON—a global gaming leader known for blockbuster titles like PUBG: Battlegrounds—is expected to accelerate the company’s growth trajectory.
The investment from KRAFTON is not just a financial milestone but a strategic alliance that could open doors for deeper collaboration in game development, publishing, and technology exchange. It also positions JetSynthesys to become a key player in the international gaming and digital media arena.
Diversified Portfolio Beyond Gaming
While JetSynthesys is widely recognized for its gaming ventures, the company also has a diverse product portfolio that spans across various digital verticals. Some of its popular consumer offerings include Vi-Tune, a personalized video ringtone app, and Channel Fight, an OTT platform dedicated to combat sports and action entertainment. These offerings reflect the company’s commitment to exploring innovative formats in digital consumption.
JetSynthesys has also collaborated with global celebrities and brands, and has produced interactive entertainment in multiple formats, from mobile gaming to esports and cinematic content. This unique convergence of content, community, and commerce continues to be the company’s differentiator in an increasingly crowded digital landscape.
KRAFTON’s Confidence in India’s Digital Future
KRAFTON’s investment in JetSynthesys underscores the rising global confidence in India’s digital entertainment and gaming ecosystem, which has seen exponential growth in recent years. With a large, mobile-first young population and increasing smartphone penetration, India represents one of the most lucrative markets for digital content consumption and interactive gaming.
The collaboration between KRAFTON and JetSynthesys could also pave the way for more culturally relevant games and digital experiences tailored to Indian users, while opening up opportunities for Indian-origin content to reach global audiences.
Looking Ahead
JetSynthesys’ latest funding round is expected to further accelerate its innovation roadmap and reinforce its leadership in the digital entertainment space. With a strategic partner like KRAFTON on board, the company is poised to unlock new markets, bring next-generation experiences to users, and emerge as a global powerhouse in digital gaming and media.
As the lines between gaming, entertainment, and technology continue to blur, JetSynthesys is well-positioned to lead the next wave of interactive digital innovation—both in India and around the world.
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