Kajal Shah’s Journey: Building Brands Through Strategic Digital Solutions
In the bustling heart of Mumbai, nestled within the vibrant locality of Manav Mandir Road, lies Tangerine Online Reputation Management, a testament to vision, resilience, and innovation. Founded by Kajal Ramesh Shah on March 8, 2015, the agency has grown from humble beginnings into a dynamic powerhouse, shaping the digital narrative for businesses far and wide.
Starting her entrepreneurial journey at the age of 39, Kajal Shah brought with her a decade of corporate experience and an unrelenting drive to make a difference. Her background in communications and community relations shaped her as a versatile leader with a deep understanding of systems, processes, and the power of storytelling.
Before venturing into entrepreneurship, Kajal honed her skills in industries like hospitality and event management. Notably, her tenure at Salaam Bombay Foundation showcased her ability to leverage networks and raise substantial funds for critical initiatives, cementing her reputation as a go-getter.
“My transition from corporate to development sectors was driven by a desire to deepen my impact and understanding of social causes. Entrepreneurship felt like the next natural step,” shares Kajal.
Tangerine Online Reputation Management (ORM) is more than just a digital marketing agency. It serves as a bridge, helping brands and individuals navigate the complexities of the online world. Offering services like SEO, social media management, content creation, and website design, Tangerine ORM tailors strategies to fit the unique needs of its clients.
“Digital marketing today is a crowded space. Businesses often struggle to stand out and connect with the right audience. At Tangerine ORM, our personalized, data-driven approach ensures we create impactful and measurable solutions,” explains Kajal.
With an annual turnover of INR 35 lakhs, growing from an initial investment of INR 3 lakhs, Tangerine ORM is a profitable, thriving enterprise. It has positioned itself as a key player in fostering trust and transparency in the digital marketplace.
Kajal’s journey as an entrepreneur wasn’t without hurdles. From managing financial uncertainties to juggling personal commitments and the pressures of decision-making, her path was one of resilience. “Entrepreneurship is not just about growing a business; it’s about growing as a person. I’ve learned to embrace patience and persistence, even when success feels slow,” she reflects.
Her ability to focus on solutions rather than setbacks has set her apart as a leader. This mindset, coupled with her keen eye for detail, ensures every project aligns seamlessly with client expectations.
Kajal draws inspiration from visionaries like Steve Jobs and Sir Richard Branson, as well as personal mentors like Mohit Gulati and Padmini Sekhsaria, whose leadership and achievements have influenced her journey.
Looking ahead, Kajal envisions taking Tangerine ORM global, working with international brands and creating a more significant impact. While details of her 2025 vision remain under wraps, her ambitions are clear: to cement her brand as a leader in the global digital marketing arena.
For those looking to embark on their entrepreneurial journey, Kajal offers sage advice:
“Stay adaptable and open to change. The business landscape is constantly evolving, and being flexible is key to staying competitive. Embrace feedback, learn from failures, and don’t be afraid to pivot when needed.”
Kajal’s efforts have not gone unnoticed. She was recently honored as “The Most Inspirational Business Leader to Look Out for in 2024” and her agency was named “The Most Trusted Company to Watch Out for in 2024”—accolades that reflect her dedication and success.
From a small initial investment to building a thriving digital agency, Kajal Ramesh Shah’s story is one of perseverance, vision, and passion. Tangerine Online Reputation Management continues to stand as a beacon of trust and innovation, driving growth for businesses while shaping a more ethical digital future.As she eloquently sums up:
“Entrepreneurship is not an overnight success story. It’s about showing up every day, adapting, and believing in the power of your vision.”
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