Virat Kohli Joins Sportswear Startup Agilitas as Investor and Co-Creator
In a major development in the Indian sportswear industry, cricket icon Virat Kohli has reportedly invested in the emerging athletic brand Agilitas. According to sources close to the matter, Kohli will not only hold a significant stake in the startup but also play an active role in shaping its identity as a co-creator. While the exact financial details of the deal remain undisclosed, insiders describe the investment as a “large sum,” signaling Kohli’s strong commitment to the brand’s vision.
Agilitas, a relatively new player in the sportswear and lifestyle segment, is gearing up for an ambitious global expansion. The company is currently in the process of building its brand presence and developing a comprehensive retail strategy. A formal announcement regarding Kohli’s association is expected within the next three months, coinciding with the brand’s official launch and retail rollout.
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Kohli’s One8 Lifestyle Brand to Feature in Agilitas Stores
As part of this collaboration, Agilitas is also preparing to open exclusive retail stores that will showcase Virat Kohli’s popular lifestyle brand, One8. The move is seen as a strategic step to blend Agilitas’ athletic and performance-driven offerings with One8’s fashion-forward, youth-centric appeal. This synergy is expected to strengthen the brand’s presence in both domestic and international markets.
One8, launched by Kohli in partnership with Puma, has already built a strong foothold in the Indian lifestyle and fashion market. With Agilitas now entering the scene, the integration of the two brands could drive significant momentum and offer consumers a unique mix of performance wear and stylish everyday apparel.
A Strategic Move in the Global Sportswear Arena
Agilitas was founded with the vision of becoming a next-generation sportswear and athleisure brand rooted in innovation, comfort, and performance. With the global sportswear market growing rapidly, the company aims to carve out its niche by offering high-quality products that cater to athletes and fitness enthusiasts across age groups.
By bringing on board Virat Kohli, one of the most influential athletes in the world, Agilitas is expected to gain instant credibility and visibility in a crowded marketplace. Kohli’s personal brand is synonymous with fitness, discipline, and performance—all values that align perfectly with Agilitas’ mission.
What This Means for the Indian Sportswear Market
Kohli’s investment in Agilitas reflects the growing intersection of sports, fashion, and entrepreneurship in India. It also highlights a broader trend of celebrities taking ownership roles in brands they believe in. With Indian consumers becoming increasingly health-conscious and brand-aware, the timing could not be better for a fresh player like Agilitas to enter the fray.
As the company prepares for its official debut, all eyes will be on how this partnership unfolds and what innovative offerings it brings to the table. With Kohli’s star power and Agilitas’ fresh approach to sportswear, the brand is poised to make a significant impact both in India and on the global stage.
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