Markitome – Empowering Businesses to Soar in the Digital Realm
- July 31, 2023
- Brandz Editor Team
- 0
In the vast world of digital marketing, Vivek Rangabhashyam’s brainchild, Markitome, emerged as a guiding light for businesses seeking online success. This success story narrates how Markitome, a digital marketing agency, helped over 1400 businesses soar in the digital realm, transforming their fortunes and contributing to society.
Inception and Early Days
In March 2013, at the age of 21, Vivek Rangabhashyam took a leap of faith into entrepreneurship and founded Markitome. Drawing from his expertise as a 3D Animation Specialist and the experience gained from working on renowned franchise movies and educational videos, Vivek realized the potential of digital marketing to reshape businesses. He had previously contributed to a Google project, which ignited his passion for supporting businesses in going online. With a desire to provide streamlined marketing solutions, Markitome was born.
Nurturing Networks
Understanding the importance of networking, Vivek joined organizations like BNI, TiE, and NEN, amongst others, building valuable relationships with business owners across the globe. Through his relentless efforts and determination, Vivek became the Support Ambassador in BNI Hyderabad by 2014, gaining significant visibility across India. Networking became a pivotal skill that helped Markitome achieve unparalleled success.
Diverse Ventures and Impact on Society
In 2014, Vivek embarked on a journey to support startups across India. He invested, mentored, and consulted with a Mobile-App development company in Chennai and a Mixed Reality (MR) Technology company in Bangalore. Additionally, in 2016, he co-founded Sea Ridges Financial Service (SRFS) in Hyderabad. Markitome’s positive influence extended beyond business success, engaging in sponsorships and voluntary activities, which made a meaningful impact on society.
The Essence of Markitome
Markitome’s core mission was to help businesses showcase their products and services effectively, driving growth and revenue through online platforms. The agency excelled in creating compelling sales funnels that ensured maximum business conversions, setting it apart from competitors. Moreover, Markitome cultivated an ecosystem for clients to explore new ventures and diversify their offerings, strengthening their long-term sustainability.
Challenges and Resilience
In 2020, the COVID-19 pandemic brought unprecedented challenges to businesses worldwide. Markitome faced a significant setback, with operations almost grinding to a halt. In hindsight, Vivek acknowledged that more decisive actions and diversification of services could have mitigated the impact. Undeterred, he navigated through the turmoil, adapting and evolving the company’s strategies.
Lessons Learned and Growth
Vivek’s journey as an entrepreneur taught him valuable lessons. He embraced leadership, setting realistic expectations for the team and striving for achievable goals. A quote by Napoleon Hill, “A goal is a dream with a deadline,” became the mantra guiding Markitome’s path to success.
Inspiring the Future
Passionate about nurturing aspiring entrepreneurs, Vivek actively delivered guest lectures at renowned universities like JNTU and Osmania University, inspiring young minds to chase their dreams. Additionally, he actively consulted with startups worldwide, sharing his knowledge and expertise.
Expanding Horizons
Markitome’s relentless dedication and exceptional service won them accolades. In 2019, the agency was honored with “The Top 100 Marketing and Advertising Company” award at MADcon Dubai. The following year, they were recognized with the “SMB Business Awards” by Great Companies, among many others.
Looking Ahead
With an unwavering vision, Markitome is geared towards creating an innovative platform that educates business owners on implementing effective digital marketing strategies. Their mission is to continue empowering businesses to thrive in the digital age, leaving a lasting impact on the global business landscape.
The success story of Markitome and its founder, Vivek Rangabhashyam, epitomizes the power of determination, resilience, and a proactive attitude. From humble beginnings, Markitome has grown to become a beacon of hope for businesses seeking to conquer the digital realm. As they continue to inspire and revolutionize the digital marketing landscape, their impact on businesses and society at large remains immeasurable.