Meesho, a social commerce platform in India, announced that its festive season sale will start on October 6, 2023. The sale will offer discounts of up to 80% on a wide range of products, including fashion, electronics, home appliances, and more.
Meesho also launched a loyalty program called Meesho Rewards, which will give customers points for every purchase they make. These points can be redeemed for discounts on future purchases.
The festive season sale and loyalty program are part of Meesho’s efforts to attract and retain customers during the peak shopping season in India. The festive season in India typically starts in October and lasts until December.
Meesho’s Festive Season Sale
Meesho’s festive season sale will start on October 6, 2023 and will last for 10 days. The sale will offer discounts of up to 80% on a wide range of products, including fashion, electronics, home appliances, and more.
Meesho is also offering a number of other deals and promotions during the festive season sale, such as:
Meesho Rewards Loyalty Program
Meesho Rewards is a loyalty program that gives customers points for every purchase they make. These points can be redeemed for discounts on future purchases.
Customers can earn Meesho Rewards points in the following ways:
Customers can redeem Meesho Rewards points for the following:
Meesho’s Strategy for the Festive Season
Meesho’s festive season sale and loyalty program are part of the company’s strategy to attract and retain customers during the peak shopping season in India.
Meesho is targeting a wide range of customers with its festive season sale. The company is offering discounts on a wide range of products, and it is offering free shipping and cash on delivery on all orders.
Meesho is also targeting Meesho Rewards members with additional discounts and promotions. This is part of the company’s strategy to retain its existing customers.
Conclusion
Meesho’s festive season sale and loyalty program are significant developments for the company. The sale is expected to attract new customers and the loyalty program is expected to retain existing customers.
Meesho’s strategy for the festive season is well-thought-out. The company is targeting a wide range of customers with its sale and it is offering a number of attractive deals and promotions.
It remains to be seen how successful Meesho’s festive season sale will be. However, the company is well-positioned to capitalize on the peak shopping season in India.