Nykaa Expands Global Footprint with New Subsidiary in Oman
Nykaa, India’s leading beauty e-commerce platform, has taken a significant step towards its global expansion by incorporating a wholly-owned subsidiary, Nysaa Cosmetics SPC, in Oman. This move comes as part of Nykaa’s strategy to enhance its presence in the Middle East, a region known for its rapidly growing beauty and personal care market. The new subsidiary is set up with an initial share capital of OMR 30,000 (approximately INR 6 Lakh), and its formation is a key element of Nykaa’s broader efforts to strengthen its position as a global beauty and personal care leader.
Nysaa Cosmetics: Nykaa’s Gateway to the Middle East Market
The establishment of Nysaa Cosmetics SPC in Oman marks a strategic entry into the Middle Eastern beauty market. The region has seen a surge in demand for high-quality beauty and personal care products, driven by both the affluent and young, trend-conscious population. By setting up a subsidiary in Oman, Nykaa aims to tap into this lucrative market while solidifying its regional presence.
Nysaa Cosmetics SPC will engage in both online and offline trading of beauty and personal care products, offering a mix of products tailored to local preferences and international brands. This approach will help Nykaa cater to the diverse needs of the Middle Eastern consumer while introducing its popular range of beauty products, known for their wide selection and quality, to a new market.
A 100% Ownership by Nessa International
Nykaa’s subsidiary Nessa International will own 100% of the newly incorporated Nysaa Cosmetics SPC, ensuring complete control over its operations. This move is in line with Nykaa’s approach to building a solid foundation for its international operations, offering a clear strategy for managing and expanding its footprint in foreign markets.
With Nessa International overseeing the subsidiary, Nykaa will have the ability to directly manage its operations, distribution, and brand positioning in the Middle East, ensuring a consistent brand experience for customers. This also allows Nykaa to streamline its strategy, adapt to local market conditions more effectively, and leverage its existing expertise in e-commerce and retail.
Expanding Nykaa’s Global Reach
Nykaa has already made significant strides in expanding beyond India’s borders. The establishment of Nysaa Cosmetics SPC is a clear indication of the company’s intent to further broaden its international reach, particularly in the Middle East. Oman serves as an ideal starting point due to its strategic location and its strong ties to neighboring Gulf countries, where Nykaa sees substantial potential for growth.
The Middle Eastern beauty market is one of the fastest-growing in the world, driven by increasing consumer interest in skincare, cosmetics, and wellness products. As global beauty brands continue to enter the region, Nykaa’s localized approach to product offerings and customer engagement will help it carve out a significant market share.
Conclusion: A Step Toward Becoming a Global Beauty Leader
Nykaa’s decision to incorporate a subsidiary in Oman is a significant milestone in its journey to becoming a global leader in the beauty and personal care sector. By leveraging its expertise in e-commerce and retail, Nykaa is well-positioned to capitalize on the booming beauty market in the Middle East. With the backing of Nessa International, Nykaa’s expansion into Oman and other regional markets will help strengthen its brand presence and broaden its customer base, signaling a bright future for the company on the global stage.
As Nykaa continues to expand its global footprint, the launch of Nysaa Cosmetics SPC represents just the beginning of a larger strategy to cater to international customers and make its mark on the global beauty industry.
![Meesho Completes Reverse Flip to Become Fully Indian Company, Eyes IPO Soon]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_.pdf-170x170.jpg","width":170,"filesize":10126},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_.pdf-270x270.jpg","width":270,"filesize":20009},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_.pdf-475x475.jpg","width":475,"filesize":46062}})
![Deepinder Goyal’s Eternal Expands 'District' App to Retail: Store Listings, Discounts & Vouchers Now Live]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-15-170x170.jpg","width":170,"filesize":11471},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-15-270x270.jpg","width":270,"filesize":22657},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-15-475x475.jpg","width":475,"filesize":50895}})
![Nykaa’s Fashion Struggles Amid Beauty Segment Growth: Can It Strike the Right Balance?]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-14-170x170.jpg","width":170,"filesize":12813},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-14-270x270.jpg","width":270,"filesize":26248},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/06\/brandzmagazine.com_-14-475x475.jpg","width":475,"filesize":61296}})