Purpose with Profit: How Unicorn Vending Creates Value
In a world where business success is often measured solely by profits, Vivek Goswami offers a refreshing perspective: purpose-driven entrepreneurship. His company, Unicorn Vending, founded in 2023, is not just about vending machines—it’s about making healthy living accessible and sustainable.
Unicorn operates over 120 tech-enabled vending machines across India, providing nutritious snacks, beverages, and essentials round-the-clock. Each machine boasts contactless payments, real-time stock monitoring, and a curated selection of branded, health-focused products. “Our goal was never to just sell food,” Vivek says. “It was to make good food available where and when people need it most.”
What makes Unicorn stand out is its commitment to creating value beyond profits. The company partners with local suppliers, offering them consistent demand and visibility. It also generates employment opportunities in machine operations, logistics, and maintenance. Most importantly, it promotes better eating habits, contributing to healthier workplaces and communities.
The journey wasn’t easy. Vivek faced skepticism from potential clients and operational challenges in ensuring machine uptime across varied locations. Yet, by prioritizing customer satisfaction and service reliability, Unicorn steadily built its reputation. Today, with revenues of ₹3.5–4 crore, the company is celebrated as one of India’s Top 10 Innovative Retail Startups and a recipient of the Blindwink National Business Award.
Looking ahead, Unicorn’s vision is expansive: pan-India growth, AI integration for personalized recommendations, and exploring international markets. “Sustainability is our guiding principle,” Vivek asserts. “We want to grow responsibly, ensuring that our success continues to positively impact people and communities.”
For budding entrepreneurs, his advice is clear: “Start with purpose. Profits will follow when you genuinely solve a problem and stay committed to adding value.”
Website : https://unicornvending.in/
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