Rajesh Gadde & Lakshmi Sruthi’s Vision for Affordable Luxury Living

May 15, 2024
Brandz Editor Team
0

We are Rajesh Gadde and Lakshmi Sruthi, the driving forces behind Aanjaneya Projects. My journey into architecture began with a diploma in computers, which led me to the burgeoning field of 3D design. Enchanted by house modeling and rendering, I ventured into interior design, eventually founding The Main Wall, an interior design business. Coming from a middle-class background, my goal was to offer luxury living within budget, making dream homes accessible. I initially started my interior design journey independently but later integrated it into Aanjaneya Projects, established by Rajesh, who is now my life partner. Together, we have strengthened the architecture and interior design department alongside our construction endeavors.

Business Overview:

Inception Year: 2015
Current Status: Impacted around 200,000 square feet with our designs and continue to grow.

Impact on Society: Bringing dreams to life and ensuring client satisfaction through our designs creates a significant societal impact.

Specialization: Residential and Commercial Contemporary Designing.

Problem Solving: We blend traditional Indian architectural elements with modern design principles, crafting functional, sustainable, and culturally relevant spaces.

USP: Our unique approach combines specialization, sustainability, innovation, quality, and functional yet beautiful designs.

Future Prospects: We aim to expand our business to top cities in India, introducing innovative designs accessible to all.

Inspiration and Motivation: Our decision to start our business was fueled by a passion for architecture and a desire to make a difference. B V Doshi’s philosophy of “architecture for the people, by the people, of the people” inspires us to create human-centered designs that enhance quality of life.

Challenges and Learnings: Entrepreneurship came with struggles like time management, financial constraints, hiring the right people, market acceptance, and balancing personal life. These challenges have shaped our growth, making us adaptable, resilient, and empathetic.

Essentials for Starting a Business: A creative mind, continuous learning, patience, and market knowledge are crucial.

Market Opportunity Identification: We identified opportunities through market research, trend analysis, competitor analysis, and brainstorming, which quickly led us to our first project.

Unique Qualities: Our empathy, adaptability, and relentless drive for continuous learning set us apart. These traits help us understand client needs, foster strong relationships, and stay ahead in the market.

Notable Projects: Our first project for a Salon and Spa holds a special place as it taught us valuable lessons and showcased our problem-solving skills and functional design capabilities.

Sustainable Architecture: The trend towards sustainable and green architecture is essential. By integrating energy-efficient systems, recyclable materials, and innovative design strategies, we contribute to a sustainable future while meeting societal needs.

Client Psychology and Requirements: Understanding client psychology and requirements is vital for creating designs that meet functional needs and resonate emotionally. This fosters trust, ensures satisfaction, and delivers spaces that exceed expectations.

Entrepreneurial Learnings: Entrepreneurship has taught us adaptability, effective communication, teamwork, problem-solving, and continuous learning, enriching both our professional and personal lives.

Advice to Budding Architects and Designers:

Embrace creativity, innovation, and sustainability. Balance functionality, user experience, and environmental impact. Develop strong technical skills, adapt to new technologies, and continuously educate yourself. Aim to create inspiring, uniting, and beneficial spaces.

Awards: