Shikhar Dhawan Invests in Eyewear Brand QUE: Setting New Standards in Indian Eyewear Industry
In the ever-evolving world of fashion and sports endorsements, collaborations between celebrities and brands often create waves, capturing the attention of consumers and industry observers alike. The recent announcement of Indian cricketer Shikhar Dhawan’s investment and partnership with eyewear brand QUE Universe has stirred excitement in the market, signaling a promising union between sportsmanship and style.
QUE Universe, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is poised to make its mark in the eyewear industry with a distinctive product portfolio and a commitment to innovation and quality. Dhawan’s association with the brand as an investor and brand ambassador adds a layer of credibility and star power, positioning QUE Universe for a strong launch and market penetration.
The decision to bring Shikhar Dhawan on board stems from his status as a revered cricketer with a massive fan following and a strong personal brand. Dhawan’s influence extends beyond the cricket field, making him a sought-after figure for brand endorsements and partnerships. His alignment with QUE Universe reflects a strategic move by the brand to leverage his popularity and reach to connect with consumers and drive brand awareness.
According to the startup, Dhawan’s involvement will play a pivotal role in catalyzing the brand’s launch efforts, amplifying marketing initiatives, and enriching product offerings. As a seasoned athlete and fashion enthusiast, Dhawan brings a unique perspective and a keen understanding of consumer preferences, which will inform QUE Universe’s product development and marketing strategies.
In a statement, Shikhar Dhawan expressed his enthusiasm for the partnership, emphasizing the shared vision of setting new standards in the Indian eyewear industry while prioritizing eye protection. This sentiment underscores QUE Universe’s commitment to not only delivering stylish and innovative eyewear but also promoting eye health and safety among consumers.
The collaboration between Shikhar Dhawan and QUE Universe holds significant promise for both parties. For Dhawan, it represents an opportunity to diversify his investment portfolio and extend his influence beyond the realm of cricket. By associating himself with a forward-thinking brand like QUE Universe, Dhawan reaffirms his commitment to aligning with ventures that embody innovation, quality, and consumer-centric values.
For QUE Universe, Dhawan’s endorsement and investment provide a valuable endorsement, instilling confidence among consumers and stakeholders. His involvement adds a layer of credibility and authenticity to the brand, helping it stand out in a competitive market landscape. Moreover, Dhawan’s marketing appeal and social media presence offer an effective platform for reaching and engaging with target audiences, driving brand visibility and growth.
As QUE Universe gears up for its launch, all eyes are on the brand as it seeks to carve a niche for itself in the competitive eyewear market. With Shikhar Dhawan as both an investor and brand ambassador, the stage is set for QUE Universe to make a memorable debut, setting new benchmarks for style, innovation, and eye protection in the Indian eyewear industry.
![Flipkart Success Story]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/11\/Flipkart-Success-Story-170x113.webp","width":170,"filesize":3246},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/11\/Flipkart-Success-Story-270x180.webp","width":270,"filesize":5104},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/11\/Flipkart-Success-Story-475x317.webp","width":475,"filesize":9852}})
![Dabur India Launches ‘Dabur Ventures’ with ₹500 Cr Fund to Back High-Growth Digital-First Startups]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Brand-Magzine-20-170x213.jpg","width":170,"filesize":9958},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Brand-Magzine-20-270x338.jpg","width":270,"filesize":20092},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Brand-Magzine-20-475x594.jpg","width":475,"filesize":43621}})
![Snabbit]({"jaw_blog-16_9-small":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Snabbit-170x113.webp","width":170,"filesize":4116},"jaw_blog-16_9-middle":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Snabbit-270x180.webp","width":270,"filesize":7314},"jaw_blog-16_9":{"file":"https:\/\/brandzmagazine.com\/wp-content\/uploads\/2025\/10\/Snabbit-475x317.webp","width":475,"filesize":14296}})