As the Director of SNN Art and Creations, Kusuma M, a passionate entrepreneur based in Bangalore, has woven her dreams into a thriving reality. From humble beginnings with an initial investment of just Rs 25, she has steered her company to a commendable turnover of Rs 2 lakh per annum. Kusuma commenced her entrepreneurial journey at the age of 32, propelled by her innate creative flair and an unwavering determination to carve her niche in the artistic realm.
Kusuma’s roots in Bangalore and her educational background in BCom and MBA have provided her with a strong foundation. Blessed with a supportive family – her parents, husband, three children, brother, and sister-in-law – she acknowledges their pivotal role in her success. Her mother’s artistic pursuits during Kusuma’s childhood ignited her passion for crafting, gradually evolving into a full-fledged business venture.
Established on June 22, 2017, SNN Art and Creations is a Bangalore-based company specializing in organizing themed functions with a focus on décor and unique return gifts. Their diverse product range includes Kundan handicrafts, home décor, and ceremonial items like coconut designs, decorated plates, and more. Kusuma envisions redefining event planning by introducing precise budgeting, efficient coordination, and top-notch services.
The business’s societal impact lies in its offerings – budget-friendly, easily accessible products available through various channels. SNN Art and Creations’ future prospects align with expanding into a large-scale industry, aiming to amplify its reach and offerings.
Kusuma’s entrepreneurial journey hasn’t been without challenges. Initially, sourcing raw materials posed hurdles, but she navigated this by leveraging online platforms and social media for procurement and marketing. The COVID-19 pandemic brought a halt to business temporarily, but Kusuma’s resilience and consistent online presence revived operations gradually.
Her experiences have instilled crucial lessons – patience, the value of time and money, and a continuous quest for creative growth. Kusuma’s advice to budding entrepreneurs, especially women, resonates with her own journey: perseverance and self-reliance are the cornerstones of success.
Recognized for her remarkable achievements, Kusuma was honored with the “Start India Award 2022,” a testament to her dedication and entrepreneurial prowess.
SNN Art and Creations stand out not just for their diverse offerings but also due to Kusuma’s unwavering dedication. Balancing household responsibilities with the demands of her business, she exemplifies resilience and a strong work ethic.
In a world where creativity meets entrepreneurship, Kusuma M’s journey with SNN Art and Creations is an inspiring narrative of turning passion into a flourishing enterprise. Her story underscores the importance of perseverance, innovation, and a relentless pursuit of dreams.