StoreBeyond Marketing Solutions Private Limited, founded by Avani Shah and Charmi Tolia, emerged as a beacon of hope during the challenging times of the pandemic. Leveraging their expertise in HR and Marketing respectively, Avani and Charmi embarked on a journey to provide creative designing and marketing services to small-scale businesses. Their mission was simple yet impactful: to help businesses thrive online without the burden of exorbitant marketing costs.
Inception and Growth
Established on November 2, 2019, StoreBeyond Marketing Solutions Pvt. Ltd. has swiftly transformed into a Private Limited Firm, boasting a turnover of 1 crore without any initial capital investment. Avani, at the age of 30, and Charmi, at 23, embarked on this entrepreneurial journey driven by their shared passion for empowering businesses and driving societal impact.
Impact on Market and Society
In today’s digital age, an online presence is imperative for business survival. However, many small-scale enterprises perceive online marketing as financially daunting. StoreBeyond Marketing Solutions steps in to bridge this gap, offering creative graphics designing, social media marketing, bulk WhatsApp marketing, company branding, and printing collateral services tailored to the needs of budding entrepreneurs. By enabling businesses to flourish online within a limited budget, StoreBeyond contributes significantly to economic growth and empowerment.
Unique Selling Proposition
StoreBeyond’s success hinges on its unique selling proposition:
Future Prospects
The vision for StoreBeyond Marketing Solutions is ambitious yet attainable: to bring all businesses online while achieving a turnover of 1 crore. Moreover, the company is committed to promoting women empowerment, with 90% of its team members being women.
Inspiration and Struggles
Avani and Charmi draw inspiration from industry titan Mukesh Ambani, embodying his spirit of innovation and resilience. Like all entrepreneurs, they encountered challenges, with sustaining the business and managing a diverse team being the primary hurdles. However, their steadfast resolve and collaborative approach helped them overcome these obstacles.
Essentials for Success
In the digital era, all one needs to kickstart a business is a device and internet connection. Avani and Charmi’s keen eye for opportunity, coupled with their unwavering determination, enabled them to identify the market gap and seize the moment.
Unique Entrepreneurial Spirit
What sets Avani and Charmi apart is their belief in collective growth. They eschew the traditional employer-employee dynamic, viewing their team as partners in success. This inclusive approach has fostered a culture of camaraderie and accelerated professional and personal growth.
Key Learnings
The journey of entrepreneurship has taught Avani and Charmi the paramount importance of online presence in today’s business landscape. Their mantra of ‘never give up’ resonates with aspiring entrepreneurs, serving as a guiding light amidst uncertainty.
Advice to Aspiring Entrepreneurs
For those embarking on the entrepreneurial path, Avani and Charmi offer a simple yet profound piece of advice: never give up. In the face of adversity, resilience is the key to success.
Recognition and Awards
StoreBeyond Marketing Solutions’ commitment to excellence has been recognized with the Indian Glory Award for Best Service Provider in Branding & Marketing.
StoreBeyond Marketing Solutions Private Limited epitomizes the spirit of innovation, resilience, and empowerment. Through their unwavering dedication and client-centric approach, Avani Shah and Charmi Tolia have not only carved a niche for themselves in the competitive business landscape but also paved the way for countless aspiring entrepreneurs to realize their dreams.