Swiggy Appoints Supriya Shankar as VP of Events and Experience Vertical
Foodtech giant Swiggy has announced the appointment of Supriya Shankar as the new Vice President of its Events and Experience vertical. With over a decade of experience in various high-profile roles at top companies, including Lenskart, OYO, Zomato, and Airtel, Shankar is expected to bring her vast expertise to further enhance Swiggy’s portfolio of customer-centric experiences and innovations.
Shankar, an alumnus of Visvesvaraya Technological University and the Indian School of Business, has built a strong track record of driving growth and operational excellence in her previous roles. At Swiggy, she will be spearheading efforts to strengthen the company’s Events and Experience vertical, which includes expanding the reach of SteppinOut, Swiggy’s platform for live events, ticketing, and curated experiences.
A Strong Leader with a Diverse Background
Supriya Shankar’s career spans multiple industries, from foodtech to telecom and hospitality, making her well-suited to lead Swiggy’s expansion in the events and experience space. Before joining Swiggy, Shankar was a key executive at Lenskart, where she played an instrumental role in shaping the brand’s growth and customer experience strategies. Her career also includes leadership positions at OYO, Zomato, and Airtel, where she gained expertise in operations, product development, and scaling business units.
Shankar’s diverse background, especially her work with high-growth companies, positions her as a leader who can drive Swiggy’s vision of bringing new, creative, and immersive experiences to its users. In her new role, Shankar is eager to contribute to the company’s culture of creativity and purposeful scaling. “I look forward to contributing to a culture that values creativity and purposeful scaling, and I’m excited about the opportunity to collaborate with diverse teams across the organization and partners nationwide to make a meaningful impact in this role,” she said in a statement.
Swiggy’s Growing Focus on Experiences and Events
Shankar’s appointment comes at a critical time when the competition in the foodtech and events space is intensifying. Rival Zomato, which has also been expanding its services beyond food delivery, recently announced its plans to launch a new app for dining out, called District, aimed at improving the “going out” experience for consumers. Zomato’s move highlights the growing trend of foodtech companies broadening their portfolios to include more lifestyle-oriented services, and Swiggy is keen to match this shift with its own offerings.
Swiggy, which already owns DineOut—a popular platform for restaurant reservations and dining experiences—plans to integrate ticketing, live events, and unique experiences into its existing SteppinOut platform. The company aims to create a more holistic service that allows users to discover and enjoy events beyond food delivery. This could include concerts, food festivals, sports events, and other live experiences, all within the Swiggy ecosystem.
By appointing Shankar, Swiggy is signaling its intent to go beyond its core business of food delivery and further expand into the events and experiences market. This could involve building deeper partnerships with event organizers, artists, and entertainment companies to create new avenues for growth and customer engagement.
The Competitive Landscape and Future Directions
As Swiggy and Zomato continue to innovate and expand their portfolios, both companies are capitalizing on the increasing consumer interest in lifestyle and entertainment services. Swiggy’s entry into the events and experiences space is part of a broader strategy to diversify its offerings and build a more comprehensive lifestyle brand. The appointment of a seasoned leader like Supriya Shankar indicates that Swiggy is serious about scaling its presence in this competitive segment.
For Shankar, the challenge will be to manage the integration of Swiggy’s food delivery and events businesses while ensuring that the company continues to offer seamless and innovative experiences to its customers. With her proven track record and leadership skills, Shankar is well-positioned to take on this challenge and help Swiggy redefine how consumers experience food, entertainment, and events.
Conclusion
Supriya Shankar’s appointment as Vice President of Swiggy’s Events and Experience vertical marks an exciting chapter for the company as it expands its offerings beyond food delivery. With Shankar’s leadership, Swiggy is poised to grow its SteppinOut platform and create new, memorable experiences for customers. As the competition in the foodtech and lifestyle sectors intensifies, Swiggy’s ability to innovate and offer diverse services will be key to its success in maintaining a strong position in the market.
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