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HomeBrand StoriesUsing creative design ideas to meet customer needs

Using creative design ideas to meet customer needs

  • May 19, 2023
  • Brandz Editor Team
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Aditi Enterprise, a Mumbai-based firm, takes pride in its strong customer understanding abilities, which have allowed them to offer innovative design solutions. Founded in 2021, Aditi Enterprise specializes in providing commercial and residential design services, going beyond just conceptualizing designs by having their own team to execute them. They are recognized for their ability to create economically feasible and budget-friendly designs that are both innovative and creative.

The founder of Aditi Enterprise, Suraj Gudhka, brings a diverse professional background to the firm. With experience in industries such as hospitality, marketing, IT, product manufacturing, and aluminium fabrication, Suraj’s versatile work history has provided him with valuable insights into interior design. In a city like Mumbai, where real estate prices are steep, Aditi Enterprise focuses on delivering compact designs that maximize space utilization while offering a luxurious and stylish ambiance. They pay attention to providing proper storage solutions and meet the specific requirements of each client.

Suraj’s entrepreneurial journey began with a natural inclination towards starting his own venture or joining his father’s grocery business, given his Gujarati background. He initially worked as a freelancer, collaborating with interior designers and gaining experience as a contractor before establishing his own firm specializing in aluminium fabrication. Working with high-profile clients such as actors, singers, builders, and hoteliers, he gradually expanded the business into the civil carpentry domain. Currently, Aditi Enterprise undertakes comprehensive interior projects for both commercial and residential setups and has become an expert in aluminium fabrication.

One of the key strengths of Aditi Enterprise is their focus on understanding their clients’ requirements. They take the time to thoroughly understand each customer’s needs and suggest designs based on a meticulous technical study of aspects such as quality, execution, lifespan, structure, and strength. This attention to detail fosters trust and confidence in their clients.

Suraj’s entrepreneurial spirit was driven by a desire for financial independence and the freedom to control his lifestyle and schedule, which a traditional 9-to-5 job could not offer. However, he acknowledges that the initial years of entrepreneurship are challenging. It’s easy to become discouraged when faced with setbacks or when growth is slower than expected. Suraj faced obstacles such as finding the right team to execute projects effectively and understanding the quality of materials used. To overcome these challenges, he personally explored different markets and conducted extensive research on designs.

Courageously facing rejections and seizing the right opportunities were fundamental to Suraj’s success as an entrepreneur. He observed that many designs were aesthetically pleasing but lacked practical storage solutions and functionality. Additionally, clients often struggled to find skilled laborers. These observations presented opportunities for Aditi Enterprise to specialize in providing space-saving designs that improve daily life while offering in-house execution by their own skilled team, thus streamlining the entire process.

Suraj firmly believes that entrepreneurship is a journey of continuous learning. It teaches individuals to trust themselves, build reliable and loyal teams, and emphasizes the importance of hard work. There are no shortcuts to success, and Suraj’s commitment to these principles has propelled Aditi Enterprise to become a thriving design firm, delivering exceptional solutions to their valued clients.

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