The Phenomenal Transition Of A Vigorous Dream Chaser To A Celebrated Luxury Salon Owner
Ms. Mannu Barman- Founder, Styles Studio – Hair Express and Make-up Studio
Ms. Mannu Barman, a remarkable woman entrepreneur who chose a profession close to her heart, is the founder of ‘Styles Studio’
Being into the profession for 10 years, this Alwar based make-up artist – Mannu Barman is a self- starter business person bearing strong interpersonal skills. Her beliefs in character, values, vision and actions make her stand out from the rest. The winner of ‘Best make-up artist in Rajasthan’ Award and ‘Best salon owner in Alwar’ Award, Mannu is a quick learner, who believes in learning from her own mistakes.
“I strongly feel that this virtue will take me ahead in life and career”, she asserts.
Being employed for a few years, made her realize one day that she is only building other’s dreams… but what about her own dreams! So, this visionary listened to her instincts and kicked off a steady paying job to try her luck! She always believed that she was destined for something great.
“I halted for a second to understand how the world works and it was time for reversing the equation”, she recalls.
Mannu Barman adores her mother for training her think like a makeup artist. She derives her biggest inspiration from ‘Mario Dedivanovie’, a pioneer of one of the most iconic make-up looks of the 21st century and the man behind Kim Kardashian’s facial contouring.
Channeling through the financial crunch after her father’s demise at a young age, she had witnessed the period of prioritizing feeding her family over any of her wishes!
Choosing out of being an entrepreneur or working for one; she picked to embark on her entrepreneurial journey and soon incepted her own luxury salon. But fetching clients was a task! She leveraged many tactics to attract clients to give her services a shot, but believes that word of mouth is the epitome of all marketing tools.
The ever changing trends always required her to stay updated with the latest fashions, which she did perfectly, but being understaffed made her lose some bookings. She always learns about new and different products and shares her knowledge with clients. Out of all the hardships she had to go through, she counts ‘product sale’ as her biggest challenge, which was although much profitable!
Analyzing the customers and competitors on multiple levels through market research, backed her in evaluating whether the demand was real!
Identifying consumer segments sharing common characteristics such as age, gender, education, income, occupation & location of residence, or softer variables such as lifestyle & values, also aided her in identifying opportunities in market. Moreover, assessing the strengths and weaknesses of her key competitors also helped her choose the best growth strategies. This exceptional artist has bagged the award of ‘Best makeup artist in Alwar’ and ‘Schwarzkopf Colours Award’.
She is a cheerful personality who enjoys learning new things and constantly seeks out new learning opportunities. Being not afraid of failure, she considers it as an essential part of the experimental process that gets you to success. She is a disciplined person who thinks outside the box and read between the lines.
“I’m not smarter than the rest of the world, but I put much effort everyday to become a better version of myself yesterday”, she says.
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