- December 4, 2019
- Brandz Magazine Team
Every organisation desire to multiply their sales and earn revenues and this all happens when you have good relations with a huge customer-base. Relations aren’t required to be direct or personal; the image of your brand, the reputation of your product quality and intimidating advertisement and marketing strategies can help you to be popular in your audience.
“As a creative entrepreneur, you may not feel like a natural salesman, negotiator, or closer. You’re an artist. You make amazing, beautiful, functional things.” –Preston D Lee
So, to crack huge sales, here are some sale hacks to help you to grow your business:
- Know your client: You definitely need to know the person sitting on the other side of the table. If you would know his expenditure capacity, need of the product or deal, and negotiation skills; you would be able to set a price and a product type or quality.
“I once had a client who opened up to me one day telling me how hard it was to find a designer he could trust and truly rely on.
Guess what: when that client calls me, I know he’s really hoping he doesn’t have to call anyone else. And he’ll probably pay a little more fair rate than someone who’s working with 500+ designers on some crowdsourcing platform.” –Neil Patil
- Build an attractive offer: Work on your offers. Try to be unique, cost-effective and create one of the best packages to be served to the clients. Offers are the base of creating a sale. So, if your base is strong, you can easily achieve your desired goals.
What are the features of an attractive offer?
– It solves the problem of the client.
– It’s easy to understand.
– It satisfies the need of self-esteem.
– It provides the maximum benefits in compare to competitors’ deals.
– It offers the guarantee of being the solution to client’s proble.
– There’s an availability of call to action.
- Sync your contacts with your mobile: You can increase your major productivity by syncing all your contacts with your mobile phone. This is because you can follow up your client just before your meeting or after your meeting- whenever required. You needn’t depend upon your team to forward you the contact or provide you the reports of follow up action.
“I have slightly more than 7,500 numbers in my contacts right now, and I use Evercontact to capture my contact information automatically. Evercontact ($59 a year and up; free 30-day trial) updates your smartphone’s address book by extracting contact information from email signature lines.” –Jjimenez
- Never end the meeting without scheduling the next one: To be in touch with your client, always plan the next meeting before you end the present one. You just can’t sit back and expect your client to get back to you. Neither you can expect to lock a deal over calls or texts. If your prospective client is dicey about your proposal in this meeting, at least you should have another chance of making up their minds by having the next meeting scheduled.
“To move deals faster and more consistently through your pipeline, you should never leave an interaction with a prospective client without scheduling your next meeting. Your prospective client is busy. She has more work than she can easily complete each day. But she does keep her commitments. Open your calendar at the end of the meeting and say, “What does your Thursday look like next week? I’d like to visit so we can review some of the ideas we talked about today.” –Jjimenez
- Use ad extensions: The best way to expand your ads is through Google and Bing. These extensions will allow you to relevant details that your audience will relate to. This will increase the rate of clicks and will make you popular among the customers. Your name would be known to wider audience in compare to other competitors.
There are a number of extras you can tack onto your ads, such as:
Sitelink extensions to show additional links at your site below the base ad copy
Location extensions to show the location of your business with clickable links for directions and even hours of operation
Call extensions to add a clickable number to your search ad
Review extensions to feature 3rd-party reviews within your ad
Callout extensions for including features and benefits like free shipping, guarantees, and other promotions
– Source: Neil Patil
- Know how to upsell: “The other day a really great client of mine sent me an email for a small job. It was a small advertisement design for a mailer. I knew that a lady in their office had expressed interest in blogging for the company, so I asked if now would be a good time to get the blog up and running? He agreed that it would be a good idea to set that up. Now, that small job turned into a larger job just with a little suggestion. I wasn’t pushy or rude. I didn’t try and guilt them and make them feel that if they didn’t go with a custom blog that they would lose business. I simply suggested it, and mentioned some benefits. That’s all.” –Joseph Malleck
This above statement by Joseph is an act of upselling. The way he turned a small project into designing their whole company’s blog is an act of boosting his revenues and brand image.
How can you upsell?
– Develop a trustworthy and amiable relationship with your client.
– Offer various solutions to their one problem. In fact, try to add up to their requirements if applicable.
– Give genuine suggestions instead of sale pitches. Accepting them or not is their choice.
– Only push for the services or products he wants.
– Learn to accept no.
Now, it’s the time to buck up and focus on your sales revenue. You can’t create a big brand without a good margin of profits. Make every possible effort to increase the level of your sale. Be social and try to build relations through which you can manage to extend your customer base.