The ‘Beauty-Tech’ Duo
Vatsala Kothari, COO and Gaurav Maheshwari, CEO of ‘GetLook’
Vatsala Kothari’s journey of giving wings to her dreams commenced smoothly when she set up ‘GetLook Technology – a home salon & beauty service’, along with her husband’s support, Gaurav Maheshwari, who is an IIT Kharagpur pass out. A Technology graduate from Rajasthan University, Vatsala, and her husband had a technical bent of mind.
Talking about today’s beauty salons, Vatsala says that she personally faced many hassles while booking quality salon services at home when her daughter was 1. The decision of venturing into an ‘online home salon service’ was well-thought action, as she viewed the business as densely unorganized. The husband-wife duo reflects that they knew some freelancer beauticians who used to offer in-house services but the use of non-branded products made them seriously think about in-home beauty services.
They well-researched the market in 2015 and found the pregnant women, mothers and working women were doubtful about the products too and faced similar issues. That was the time, when they both thought of resolving this issue by bringing technology into the beauty industry, launching an online home salon service for women across Bangalore. Their customer base expanded gradually and brought credibility to their venture because of the ’ease of services’.
As ‘GetLook’ is flourishing, they are constantly tying up with major beauty training institutes in Bangalore and other cities in India, with a mission of hiring quality stylists. Their future endeavors include providing exclusive training for Home Beauty Services. ‘GetLook’, a blend of technology and quality beauty services, facilitates clients to book salon services at home, with a provision of choosing a stylist of their own choice on every booking.
Setting up the platform was one thing done tremendously, and the next arduous task of sending the beautician to the client’s home, initiated; which was a thing, as rendering professional services with limited resources was tough. They looked for the handy equipments and ‘one-time use’ kits to ensure quality service at client’s place. The tech-duo have been extremely conscious about quality services and hygiene as, this is what, ‘GetLook’, is reputed for. They opted for branded international products to ascertain best results. “We travel globally in search of genuine & effective products and import them in India to ensure exclusive services which are hardly offered by other platforms”, reflects Vatsala.
The 4.5 billion USD Indian beauty services industry clearly reflected its potential in the market, as the extravagant spending on personal care and grooming up, changed the consumer’s psyche. Venturing into beauty industry had also been fruitful for them, as expansion beyond tier-2 cities/towns was on its way and every salon service could be precisely rendered in the comfort of home. “Indians’ ‘do it for me’ attitude and increasing disposable income is also an added advantage”, Vatsala smiles.
Vatsala and Gaurav, the taskmasters have been running the show for more than 3 years now, and turned it into huge profit since 2017. ‘GetLook’ is growing by leaps and bounds; initiating from Bangalore, now is expanded to Pune, Mumbai, Delhi, Hyderabad and Lucknow.
Extremely passionate about the quality and hygienic beauty sessions, they offer packages according to customer’s need and their skin type. The perfectionists in beauty sector, personally sit with their team at feedback department, to precisely discuss important points of improvement according to clients’ recommendations.”Being in the beauty sector always requires us to critically track the customer experiences, and clients are price-insensitive for beauty services, especially if they get value services”, asserts, the beauty perfectionists.
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Highlights
- The Beauty-Tech Duos’ untiring diligent efforts have made ‘GetLook Technology, a Rs.75 lac revenue business, incorporating 70% monthly repeat users with more than 150 stylists hired on roll.
- The last 2 years have been a golden period for ‘GetLook’, as the duo has served more than 100K appointments in this short span of time; which confirms their rising name and fame in market.
Awards
- ‘GetLook’ was awarded as ‘Start Up of the year 2018’ by The CEO magazine
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