We are talking about Ruchira Saikia, partner, Aakriti Advertising, 303 Vishwamitri Township, Opp. Gujarat Mahindra Tractors, Vishwamitri, Vadodara. She has been working under the industry of mass media for 20 years and has almost seen it all. It can also be told that she changed the game for creative work & marketing ideas for drawer clients. Not only that, but she has also expanded her skills in substantial development by launching a carpool site & chairing an NGO. She is a very firm believer in “hands-on learning” and the leadership skill has always been innate in her. Thus, being an entrepreneur comes naturally and she is great at it.
Her job offers strategic marketing, design solution, brand building, and many other things. But the most interesting part of it all, when she started out in 1999, there were not many scoops for women to establish their career in this field. But she was headstrong. Through years of experience, she fought hard to make her position within the industry. Now that she is re-established, her company offers “services ranging from advertisement design and release in publications pan India, creating brand communications in all media.”
“You are only as good as your last campaign”- Ruchira Saikia
Also, they are actively involved in social causes through events like Women Cricket BCCI, Zero Waste Day concert, Vodafone Marathon for fit, and events like that. It is truly remarkable how she achieved all of these, even though she had faced a lot of struggles. To give you what struggle she faced in the beginning when she took the NIFD Pan Gujarat with a release of 30 lakhs in a span of 3 months in 1999. She and her team faced losses big enough to shake them, but at that moment she took a risk & with her strategic ideas, she cracked that job. This is how her company became one of the leading advertising agencies in Gujarat.
Indra Nooyi is her inspiration. She is deeply enchanted by her ideological approach, her favourite quote of hers is, “I am very honest, brutally honest”. Her thoughts on life inspire her to be honest with her work because this is the only way she can make it big in the industry as an entrepreneur and a woman as well. To her, Nooyi is the epitome of a perfectly balanced leader and she has so much more to learn from her.
Being the daughter of the very established parents, her life was quite literally shaped in her childhood. She inherited the same self- independent and goal achieving qualities from her parents which led her to live her life with such a free spirit. After so many years of hard work, she was honoured with “Best Agency for World Records via mass events and social events, by the Indo UK Cultural forum awards, London”.